Associate Director of Sales
Hyatt Regency Dubai & Galleria
Total years of experience :11 years, 11 Months
Hyatt Regency Dubai & Galleria, Dubai
Associate Director of Sales Nov 11 till date
• Overall responsibility for business & revenue generation from corporate companies
• Developed & successfully implemented strategic initiatives to grow market share in the corporate space with the corporate sales team of 5 reporting into me
• Responsibility for Departmental Trainings for new staff and trainings to impart customer management skills to the team
• As the No 2 in the overall Sales Team, responsible for mentoring and coaching Sales Managers and Sales Executives
Senior Sales Manager Oct 10 - Oct 11
• Developed and executed tactical initiatives and strategic initiatives to continue to grow the market share of the franchise in the corporate space
• Additional responsibility given to acquire and develop new emerging DMCs
• Appointed as Operational Control manager for the sales team to ensure streamlined portfolio and business booking processes
• Ensured regular competitor intelligence and market reconnaissance in my role as Market Champion for the Sales function
Sales Manager Mar 07 - Sep 10
• Grew corporate business and revenue across development, retention and acquisition relationships with overall portfolio of over 150 key relationships
• Delivered YoY growth of over 50% in Room Revenues as well as Total Revenues despite overall market contraction
• Generated business from untapped market segments (eg Free Zones, Souk Areas) and gained wallet share of competitor's clients
• Actively cross-sold and referred business geographically across Hyatt group properties
• Responsible for managing the hotels RFP programme (Lanyon) and responsible for some of the largest RFP successes for the hotel
• Managed the Gallup exercise as appointed representative of Sales function and presented the Impact Planning initiatives to the top management of the hotel
• Executed several marketing campaigns and blitzes in key potential areas
The Park Group of Hotels, Regional Office, Mumbai
Sales Manager May 04 - Nov 04
• Responsible for the corporate sales for Maharashtra region with focus on Pune and Mumbai markets covering over 150 corporates
• Built and managed a team of six Assistant Managers / Sales Executives
• Conceptualised and rolled-out incentive scheme for key clients
• Developed & successfully implemented relationship-driven and hub-spoke based cross-sell model leading to quantum business growth
InterContinental The Grand, Mumbai
Assistant Manager - Regional Sales & Marketing Apr 02 - May 04
• Managed the regional sales for the hotel properties at New Delhi, Srinagar and Bangalore and devised innovative sales strategies for the emerging properties at Goa & Udaipur
• Managed the entire administration and logistical responsibility for the regional sales office
• Devised MIS comprising year to date performances against budgets on various parameters viz, average room rate, room occupancy rates, revenue generated region-wise etc
• Member of the opening start-up team and responsible for establishing and developing the overall Mumbai business of the hotel
• Responsible for key north Mumbai market covering IT/ Software and main industrial areas
• Additional responsibility for the financial services, advertising/ PR services and consulates business segments
• Responsible for ensuring regular (weekly/ monthly) competitor intelligence and management reporting
• Responsible for all India business generated for the Intercontinental Group in the country
Le Royal Meridien, Mumbai
Sales Executive June 00 - March 02
• Member of the opening/ start-up team, and as part of the Sales & Marketing function, played a key role in establishing and growing business of the hotel in Mumbai
• Responsible for managing and growing business from the hotels major corporate accounts in various market segments viz. pharmaceuticals, FMCG, engineering goods, financial services, gems & jewellery, telecommunications, media & consulates with portfolio of over 250 companies
• Blitz in New Delhi and Bangalore to grow awareness and enhance business
• Bachelor of Arts from University of Delhi, School of Correspondence Courses (1998 - 2001)
• Diploma in Hotel Management from Institute of Hotel Management & Catering Technology, Mumbai, under the aegis of National Council of Hotel Management (1996 -1999)
• High School (Class XII) from Kendriya Vidyalaya New Delhi (1996)