Head of Strategy
SIEMENS AG
مجموع سنوات الخبرة :14 years, 2 أشهر
Reporting to CEO. Responsible for overall Siemens Qatar sales optimization and growth strategy
and contributor to Siemens Middle-East strategy
• Developed and implemented new sales strategy for Siemens Energy Management Low and
Medium voltage division
• Drove the turnaround of underperforming Building Technology sales organization
• Identifying and pushing new growth areas e.g. Digitalization, ICS Cybersecurity, Smart Cities
• Boosting company sales hit rate by bringing transparency on sales pipeline (sales dashboard,
sales forums) and driving cross-division collaboration (capture teams on turnkey projects)
• Supporting HQ strategy programs roll-out e.g. digitalization roadshow, Business-to-Society
• Supporting CEO & CFO on many ad hoc topics e.g. board meetings, management workshops,
M&A assessments, HR initiatives, regional initiatives
Focused on Strategy and Commercial projects development and implementation
Business Strategy:
• Designed the 3D-printing strategy for a Middle-Eastern public institution
• Developed the strategy and reviewed the business model of a world Top 5 Cargo Airline
• Defined the growth strategy of the inland service arm of a major European shipping, port and
inland service operator
Marketing & Sales:
• Transformed the store channel of a large Middle-Eastern telecom operator to become customer
centric leading to 20% increase in customer and employee satisfactions and 80% reduction in
wait time
• Implemented the new indirect sales channel strategy for a large Middle-Eastern telecom
company leading to $35-45 million increase in yearly sales
Cost and revenue optimization:
• Developed an advanced analytical tool to support commercial BUs and the network team of a
major telecom operator to prioritize Fixed and Mobile network CAPEX leading to a 15%
ROIC improvement (big data solution)
• Optimized European passenger airline routes network and identified other revenue levers to
generate € 6-8 million in yearly EBIT impact
• Supported M&A discussions between European Mobile and Fixed telecom operators including
sizing the cost and revenue synergies
Public sector:
• Helped set up a health crisis unit for a Middle-Eastern country and led the planning function
responsible to develop and implement plans to raise the country preparedness and response to
an eventual Ebola outbreak
• Helped a European government identify SMEs with growth potential and the government
initiatives required to help these SMEs generate € 0.5-1.5 billion in value and 4, 000-8, 000 in
new employments over the next 5 years
Reported to VP Strategic Programmes. Lead the development of Rolls-Royce’s new aftermarket
(spare parts) strategy for legacy and post-production engines
• Defined criteria, processes, governance and legal framework to transfer engine programmes to
third party Sales & Distribution providers
• Switched from mono- to dual-sourcing strategy reducing costs and risk on growing $ 2-3
billion annual revenue stream
• Implementation approved by management with expected annual savings of $ 70-125 million
Increased efficiency and reduced modeling and analysis costs by merging 3 different aerostructural
models for aeroelasticity, dynamic response and windmilling analysis into one
• Developed new unsteady aerodynamic correction method reducing modal analysis time for
aircraft models from 1 month to 2 days
is recognized as one of the most prestigious consulting firms in the
world. It focuses on solving issues of concern to senior management and advises Fortune
Global 500 clients, governments and institutions.
Majors in Management & Strategy, and Finance
Bachelor and Master in Aerospace Engineering • 2009-2010: Exchange year at SUPAERO (Toulouse, France) • 2007-2009: Teaching assistant at the Faculty of Applied Sciences • Graduated with Summa Cum Laude (high distinction)