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شادي خطاب, Marketing and Digital Marketing

شادي خطاب

Marketing and Digital Marketing·Peugeot Kuwait

الكويت

الثانوية العامة أو ما يعادلها, Digital Media Marketing

الخبرة العملية

مجموع سنوات الخبرة: 14 سنوات, 6 أشهر

Marketing and Digital Marketing

يناير 2023 - حتى الآن

Peugeot Kuwait

الأحمدى، الكويت

يناير 2023 - حتى الآن

• Designing and overseeing all aspects of digital marketing campaigns.
• Targeting marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing social media platforms.
• Preparing accurate reports on the marketing campaign's overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting the industry.
• Evaluating important metrics that affect website traffic, service quotas, and target audience.
• Working with our team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.
• Perform any tasks as per business needs and Management directives.
• industry: Retail Motor Vehicles, Wholesale Motor Vehicles, and Parts, Vehicle Repair and Maintenance.

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

يناير 2022 - يناير 2023

Sidra Kuwait Hospital

الجهرة، الكويت

يناير 2022 - يناير 2023

Achievements:
1. Building a 7 internal tracking system using Microsoft Autoflow & SharePoint and CMS in order to enhance and accelerate the internal communication cycle.

2. Up to 22% increase in Hospital OPD's new patients during almost 10 months in a row.

Tasks:
• Generating innovative business development strategies, forming sustainable relationships within the medical community, and leading the effort to achieve Hospital objectives such as increasing follow-up and (Referrals from individual Doctors, Referrals from Outside OPDs).

• Seeking out new potential business development opportunities to expand the customer database.

• Manage all aspects of marketing, public relations, client relations, media/advertising agencies, and suppliers of artwork for marketing material, and promotional activities.

• Creating marketing plans, making recommendations, following budgets, and ensuring that all marketing efforts are carried out within the agreed budget.

• Executing and Overseeing loyalty programs, social media (Organic & Paid) and digital activities, and website management (Development, SEO).

• Preparing a monthly brief report to management about the progress, and activities measuring efforts in hospital branding, awareness, and OPDs revenue-generating activities.

• Providing updated brochures, handouts, video materials, and other resources for the hospital, and OPDs.

• Adhere to safety standards (occupational and patient safety) have been complied.

مجال الشركة:
خدمات الرعاية الصحية الأخرى
الدور الوظيفي:
التسويق والعلاقات العامة

SEO Consultant

يناير 2021 - يناير 2022

Saneem Nurseries for Early Education

يناير 2021 - يناير 2022

Kuwait.
• Web Page Optimization.
• Monitor redirects, click rate, bounce rate, and other KPIs.
• Keyword Research & Analysis.
• Keyword Mapping.
• Suggest improvements for process and productivity optimization.
• Focus on User Experience for Better Conversions.
• Local SEO & Schema Markup.
• Comprehensive Website Audit.
• Paid Search Advertising (Google AdWords).

الدور الوظيفي:
تكنولوجيا المعلومات

Digital Marketing Manger

يناير 2018 - يناير 2021

Baker Tilly

الإمارات العربية المتحدة

يناير 2018 - يناير 2021

, Top 10 world CO. on Financial Audit, Tax & Assurance, Kuwait.
• Implemented SEO strategies for the website including layout, content optimization, keyword structuring,
and maximizing ROI.
• Used SEO techniques to drive targeted traffic to the website while getting the site ranked for non-brand
terms and increased 1st
page-targeted keywords by over 100% for selected keywords (500) thus
increasing revenue and decreasing PPC cost.
• Oversee Local SEO Management of Google My Business Local to ensure that our service standards are
being met.
• Successfully managed Google AdWords campaigns with a budget of 10.000 USD annually, reduced
bounce rate from 37% to 3%, lowered CPC by as much as 40%, and increased CTR.
• Using the E-commerce concept for creating Training Academy to deliver online training and webinars.
• Optimized paid social Facebook and LinkedIn campaigns by performing A/B Testing and multivariate
experiments using retargeting campaigns.
• Cooperate with the branding section to merge our identity with user web experience & social media,
Identifying potential customers & Competitor research.
• Creating weekly & monthly digital reports with analysis tools including Google Analytics, SEMrush,
Webmaster Tools (Search Console), Ahrefs, etc.
• Boosting E-Mail Marketing daily based on CRM clients & creating weekly reports.
Marketing & Digital Media Marketing (SEO, SEM, SMM, PPC, E-Commerce) 2022
SEO & Web Marketing Expert

مجال الشركة:
المحاسبة
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Media Marketing Executive

يناير 2014 - يناير 2016

Mehwar TV Channel

مصر

يناير 2014 - يناير 2016

- Biggest Family TV in Egypt & Middle East
• Develop SEO & Social Media strategy and execute plan for growth of organic traffic over 20 TV Show
Program.
• Market research including online watcher behavior, via (Google / YouTube) & trends.
• Organized the community management & reputation on all social media: LinkedIn, Twitter, Facebook,
Google+, Digg account.
• Managing YouTube Channel.
Marketing & Digital Media Marketing (SEO, SEM, SMM, PPC, E-Commerce) 2022
Company Name Industry
Creating a special website for private clients in different industrial fields such as Automotive, Furniture & wood,
Delivery services, F&B, and electronics.
1. Manufacturing and distribution household machines to
the local market.
2. Producing natural honey and all the related products
(F&B) industry.

مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Media Marketing Specialist

يناير 2012 - يناير 2014

يناير 2012 - يناير 2014

First Specialized Medical Channel in Egypt & Middle East
• Managed PPC campaign budget of 7k L.E per month.
• Enhancement of search engine optimization for website, achieving 15% av. growth per month and
decrease the bounce rate of 28%.
• Design, build social media presence.
• Organized the community management on all social media: LinkedIn, Twitter, Facebook, Google+ Digg
account.
• Managing YouTube Channel.

الدور الوظيفي:
التسويق والعلاقات العامة

يناير 2010 - يناير 2012

يناير 2010 - يناير 2012

Smart LBS is a comprehensive suite of location-based services and solutions using smart-phones
• Develop SEO strategy and execute plan for growth of organic traffic over 20 clients base.
• Optimize old web pages for high page range using SEO methods.
• Managed and optimized campaigns across search engines to ensure goals are met.
• Collaborating with stakeholders to ensure their content is SEO friendly.
• Deployed organic search result including in depth keyword research,
• Managed search engine audit documents on websites and make recommendations.

التعليم

يناير 2022

يناير 2022

الثانوية العامة أو ما يعادلها، Digital Media Marketing

الولايات المتحدة

SEO, SEM, SMM, PPC, E-Commerce)

Cairo University

يناير 2010

يناير 2010

بكالوريوس، Marketing

الولايات المتحدة

Marketing & Digital Media

Cairo University

يناير 2010

يناير 2010

بكالوريوس، Mass Communication

الولايات المتحدة

Strategies (30 hrs.) Lynda

Cairo University

يناير 2010

يناير 2010

ماجستير، Mass Communication

مصر

المعدل التراكمي (التقدير): جيد

المعدل التراكمي (التقدير): جيد

اختبارات بيت.كوم

Social Media Marketing Test

المبيعات والتسويق

Skills

SEO
Expert
SEO
Expert
Google Adwords
Expert
Google Adwords
Expert
Google Analytics
Expert
Google Analytics
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
RESEARCH
Expert
RESEARCH
Expert
WEB SITE PRODUCTION
Expert
WEB SITE PRODUCTION
Expert
ADVERTISING
Expert
ADVERTISING
Expert
BUDGETING
Expert
BUDGETING
Expert
E-COMMERCE
Expert
E-COMMERCE
Expert
EMAIL
Expert
EMAIL
Expert
MARKETING
Expert
MARKETING
Expert
AUTOMOTIVE
Expert
AUTOMOTIVE
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
CRM
Expert
CRM
Expert

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

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اللغات

العربية
اللغة الأم
الانجليزية
متمرّس

الهوايات

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