Senior Arabic Copywriter
Al Sayegh
Total years of experience :13 years, 9 Months
• Develop and implement editorial calendars for various UAE-based clients, including prominent organizations like Abu Dhabi Global Market, Mohammed Bin Rashid School of Government, Evoteq, Sharjah Museums, Dubai Courts, Culture Summit, and others.
• Translate a wide range of content between English and Arabic, ensuring accuracy and cultural relevance.
• Collaborate with cross-functional teams to align content strategies with marketing goals and client needs.
• Perform thorough proofreading and editing to maintain high language standards and brand consistency.
• Stay updated with industry trends, language nuances, and copywriting best practices for effective content localization.
• Manage and coordinate over 1 editorial calendar per month for each client, overseeing the creation of 20+ posts, resulting in a 30% increase in content engagement and client satisfaction.
• Implemented streamlined translation and proofreading processes, reducing errors and improving content quality.
• Contributed to creative campaign development and content strategy, leading to a 40% increase in brand awareness and audience engagement for clients.
• Craft compelling press releases and articles in Arabic for clients including KIB, Pace, and Burgan Bank, resulting in a 20% increase in media coverage and brand visibility.
• Ensure accuracy, coherence, and adherence to stylistic guidelines in all Arabic content produced from October 2023 to present, enhancing clients brand image and promoting their initiatives effectively.
• Generated editorial calendars for various clients including BMW ME, BMW KSA, BMW Dubai, BMW Oman, BMW Qatar, MINI Cooper ME, MINI Cooper KSA, MINI Cooper Dubai, MINI Cooper Oman, Rolls-Royce ME, Bridgestone ME, Mottorad KSA, etc., resulting in a 30% increase in content planning efficiency.
• Translated and proofread content, ensuring a 95% accuracy rate and maintaining high-quality standards across all materials.
• Developed editorial calendars for Saudi client Al Tahaluf Real Estate, utilizing Saudi Arabic dialect, resulting in a 25% increase in content engagement and client satisfaction.
• Innovated and conceptualized engaging content ideas, compelling slogans, and impactful compound names, contributing to a 40% boost in brand identity and market presence.
• Translated and proofread content to ensure linguistic accuracy and quality standards were met.
• Conducted in-depth interviews with experts and individuals of interest across various domains including Society, Psychology, Economy, Technology, and more, resulting in 5+ published articles per month.
• Skillfully crafted insightful and engaging articles covering a wide range of topics, leveraging interview findings and research to provide valuable perspectives and analysis to readers. These articles led to a 35% increase in readership and engagement.
• Hosted and produced a dynamic 1-hour live entertainment talk show broadcasted on FM frequency and Facebook Live, engaging audiences through interactive discussions and interviews.
• Conducted engaging interviews with a diverse range of guests, including celebrities, life coaches, psychiatrists, artists, and more, resulting in increased viewer engagement and positive feedback.