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Chadi Massri, General Manager

Chadi Massri

General Manager·Green Trust Trading Company,

Saudi Arabia

Doctorate, Business And Management

Work experience

Total years of experience: 24 years, 6 months

General Manager

January 2025 - Present

Green Trust Trading Company,

Riyadh, Saudi Arabia

January 2025 - Present

• Leading overall operations and strategic direction, driving significant business growth and market
expansion initiatives.
• Managing the comprehensive operations of three main nurseries across Jeddah, Riyadh, and Jazan,
optimizing resource allocation and profitability.
• Spearheading strategic initiatives that have enhanced operational efficiency and strengthened market
positioning.
Company industry:
Plants & Gardening Equipment

Regional Manager

July 2002 - Present

Private

Jeddah, Saudi Arabia

I found this job using Bayt.com

July 2002 - Present

Sales & Marketing manager- Regional Manager for Western & Southern Area.
Company industry:
Sales Outsourcing
Job role:
Sales

Regional Director (Senior Key Account Manager)

January 2020 - January 2025

Middle East Agriculture Company (MEAC),

Jeddah, Saudi Arabia

January 2020 - January 2025

• Directed comprehensive planning, sales, and marketing strategies across Western, Southern, and
Northern Regions, achieving substantial revenue growth.
• Successfully expanded market share in key accounts through strategic relationship building and
targeted business development efforts.
• Implemented regional sales strategies that consistently exceeded targets and fostered strong client
loyalty.
Company industry:
Agriculture & Crop Production

Branch Manager

January 2003 - January 2020

Middle East Agriculture Company (MEAC),

Jeddah, Saudi Arabia

January 2003 - January 2020

• Directed Western Region operations, encompassing planning, development, sales, and marketing
functions.
• Built, mentored, and led high-performing sales teams, consistently surpassing sales targets and
fostering a culture of excellence.
• Optimized branch profitability and operational efficiency through effective resource management and
strategic decision-making.
Company industry:
Agriculture & Crop Production

Landscape & Irrigation Supervisor

January 2002 - January 2003

Saudi Binladen Group | Rush Project Division,

Jeddah, Saudi Arabia

January 2002 - January 2003

• Supervised high-profile landscape and irrigation projects for HRH Prince Bandar Bin Sultan Palace,
HRH Prince Naif Palace & Jeddah Royal Terminal.
• Managed complex landscape projects for Jeddah Palaces, ensuring timely completion and adherence to
stringent quality standards.
Company industry:
Construction & Building

Education

Dunster Business School Switserland

January 2026

January 2026

Doctorate, Business And Management

Switzerland

Edinburgh Business School

January 2020

January 2020

Master's degree, Master in Business Admin

United Kingdom

Lebanese University

January 2001

January 2001

Master's degree, Master in Agrucultural Engineer

Lebanon

Skills

Management

Expert

Sales and Marketing

Expert

Irrigation

Expert

Landscaping

Expert

Computer all Related

Expert

Sales

Expert

Management

Expert

Sales and Marketing

Expert

Irrigation

Expert

Landscaping

Expert

BUSINESS PERFORMANCE MANAGEMENT

Intermediate

BUSINESS STRATEGIES

Intermediate

AGRICULTURAL ENGINEERING

Intermediate

CROSS FUNCTIONAL COLLABORATION

Intermediate

ENSEMBLE METHODS

Intermediate

IRRIGATION LANDSCAPING AND AGRICULTURE

Intermediate

LANDSCAPE ARCHITECTURE

Intermediate

TECHNICAL SUPPORT

Intermediate

Languages

English

Expert

French

Expert

Arabic

Expert

Training and Certifications

Certifications
Operational Excellence: Project
Skills
Sales & Marketing
Training
Management, Strategic, Sales & Marketing, Finance, Engineering
Management, Strategic, Sales & Marketing, Finance, Engineering
Jan 2001

Hobbies and interests

Community Involvement
Swimming (multiple awards),
Water Polo,
Basketball,
Swimming (Many Awards), Basketball (Many Awards), PingPong, Water Polo

- Awards in Swimming overall Lebanon... - Awards in Basketball overall North Lebanon...