Executive Exchange
Mindshare
Total years of experience :16 years, 11 Months
Performed with excellence in Media Planning, Media Buying and negotiating various deals in the fields of Press, TV, Radio and Outdoor. Supervised Special Operations and On-Ground Activations for various clients.
Played a key role in streamlining advertising campaigns for leading companies like HSBC, SABB and Nissan with successful track record.
Highly accurate in generating booking orders and invoices with Visual Dolphin (VD).
Enlightened the clients with various competitive and comprehensive reports with Statex.
Ensured maximum reach of campaign impact to the target audience through optimum media plans with the use of X Plan by evaluating and generating relevant reports.
Managed daily operations within the advertising department. Established advertising goals on a regular basis.
Conceptualized and developed strategic marketing and advertising programs, which resulted in increased revenue levels.
Led business development and customer expansion efforts, which optimized revenue potential.
Directed sales responsibilities within the organization. Spearheaded business development initiatives. Supervised and trained sales representatives in daily job functions.
Developed and introduced new customer service protocols.
Exceeded sales objectives on a regular basis.
Played an integral role in increasing sales levels and expanding market share through strategic planning and effective marketing programs.
Increased customer retention levels within saturated markets.
Promoted through increasingly responsible positions with direct responsibility for core operating functions. Orchestrated implementation of computer code storage library through entire lifecycle planning. Managed systems configuration and maintenance, problem troubleshooting, planning and directing upgrades, and testing operations to ensure optimum system functionality.