Branch Manager
The Jammu and Kashmir Bank Limited
Total years of experience :23 years, 9 Months
The Organization is a leading commercial bank in India and is listed at the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).
Inducted as Retail Bank Executive, charted a growth curve to merit promotion to the current position.
Designation Chronology:
• May ’07 - Present: Business Development Manager
• May ’06 - Apr ‘07: Branch Manager
• Apr ’03 - Apr ‘06: Marketing Manager
• Sep ’00 - Mar ‘03: Retail Bank Executive
Key Responsibilities as Business Development Manager (May ’07 - Present):
• Identifying primary thrust areas of business through market surveys. Implementing business development measures to increase overall profitability of the branch.
• Instrumental in strategy formulation for distribution of third party products namely mutual funds of different asset management companies including Unit Trust of India, AMC Ltd, Kotak Mahindra AMC Ltd, Reliance AMC Ltd, SBI AMC Ltd, BNP Paribas AMC Ltd, Birla Sun Life Mutual Funds, LIC Mutual Fund AMC etc.
• Overseeing marketing activities for distribution of mutual funds across 400 branches in the region, formulating strategic marketing objectives and creative ideas to maximize output.
• Expanding client base and establishing revenue-generating relationships with leading prospects by organizing trade fairs, loan melas and deposit mobilization drives.
• Serving as representative for ISO implementation at corporate headquarters level and providing administrative support inclusive of day to day operations of the branch office, product sales and customer service in accordance with bank's objectives.
• Directing the development of policies for safe deposit lockers, service charges, anywhere banking, internet banking, tie-ups with companies for cash management, collection facilities and designing loan portfolio.
• Monitoring corporate and retail client relationship management, promoting banking products, devising Financial Inclusion Plan and ensuring optimal levels of service.
Key Responsibilities as Manager (May ’06 - Apr ‘07):
• Developed strategic plan for fostering business to accomplish approved budgets, secured business from potential/existing clients by conveying strategy, vision and mission of the organization.
• Formulated and monitored client-servicing strategies based on market intelligence of competitors while keeping upper management updated about developments.
• Actively undertook a reputed project as a team leader on financial inclusion, effectively participated in micro lending to small business entrepreneurs resulting in appreciation from the media and RBI.
• Identified business houses for working capital facilities, term loans and secured overdrafts, conducted visits to several areas across the region to enhance business as well as stationed at all the authorized vehicle dealers of renowned brands for identification and on the spot lending of vehicle loans.
• Tailored facilities as per customers needs, introduced new products inclusive of Agri-Term Loan, Used Cars loans, Saffron Scheme which serve the adopted marketing strategy to meet assigned targets.
• Projected a highly professional and customer friendly facade to clients as well as forged long term business relationships as a key impetus to improve market share of the company.
• Ascertained all service clauses are duly adhered to and all complaints are addressed within a reasonable time frame. Established overall directions, process flow and standards in the branch to deliver targeted results.
• Drafted project reports and other requisite reports on a regular basis and submitted the same to senior management for further analysis.
Key Responsibilities as Marketing Manager (Apr ’03 - Apr ‘06):
• Designed and implemented an integrated range of sales and marketing plans consistent with overall goals of the organization. Projected branch targets and devised initiatives for achieving them.
• Increased market penetration through current referrals and strategic marketing drives, targeted new/potential corporate and high net worth individuals, to develop new accounts for the bank.
• Performed market research on customer satisfaction, ATM survey and identified potential markets for branch expansion and ATM installation. Organized events on the opening of new branches and installation of new ATMs.
• Executed marketing initiatives for loan and deposit schemes including housing, car, personal, consumer durables, personal loans, cash credit, savings bank accounts, current deposit accounts and fixed deposit schemes.
• Successfully attended international and national trade fairs and workshops to bolster a positive image of the company as well as loan and deposit schemes. Collaborated with reputed companies for corporate advances and deposits.
• Interfaced with advertising and marketing agencies for all promotional activities as well as liaised with consumer durable companies and construction companies to promote consumer and housing loans.
• Kept close tabs on market dynamics and competitor activities, conducted feasibility studies, as well as recommended improvements to the higher management for countering the same on increasing revenue in-flow.
• Imparted summer training sessions to MBA students from management schools thereby assisting them in undertaking market research.
Key Responsibilities as Retail Bank Executive (Sep ’00 - Mar ‘03):
• Efficiently led all aspects of retail distribution for bank retail products, handled client portfolio as well as ensured all business practices, policies and procedures comply with regulatory principles.
• Held accountable for the processing of retail advances encompassing cash credit, secured overdrafts, housing loans, mortgage loans, vehicle loans, educational loans etc.
• Prospected valuable clients for ad-hoc and overdrawing facilities as well as drafted special reports to acquire approval of the same from respective Zonal and Area offices.
• Delivered high levels of banking services and interacted with customers for cash payments and issuance of banker’s cheque, demand drafts and mail transfers.
• Performed reconciliation of branch account with State Bank of India (Central Bank), resolved clearing house differences as well as drafted profit & loss account and balance sheet and maintained general ledgers.
• Conducted visits to the clearing house for exchange of instruments and facilitated arrangements for clearing of funds from other banks in case of adverse clearing balances.
• Evaluated client feedback to suggest modifications and incorporated the same in business strategy; thus, effecting high levels of sales and achievement of company objectives.
Professional Training: • Sep '08: Marketing of Retail Loan Products, National Institute of Bank Management.