Shahab Zaheer

Increased landing page conversion by an estimated 15% by redesigning UI/UX layouts in Figma and applying consistent brand identity systems across
client projects.
Cut design turnaround time by roughly 20% by standardizing brand guideline templates, improving handoff speed with cross-functional marketing and
development teams.
Delivered a steady pipeline of digital and print campaign assets monthly by managing creative production end-to-end, from concept through client
presentation.

Built complete visual identity systems (logo, color palette, typography, brand guidelines) for multiple clients, strengthening brand recognition and market
positioning.
Shortened client approval cycles by an estimated 25% by presenting design concepts through structured stakeholder presentations and iterative
feedback rounds.
Expanded clients digital presence by designing social media and web assets aligned to each brands core strategy.

Designed a complete brand identity system (logo, visual language, brand guidelines) from the ground up, establishing GFCs market-facing visual
presence.
Delivered the full identity package within a 6-week timeline, meeting a hard client launch deadline.
Increased brand guideline adoption across internal teams by creating a clear, documented style guide.

Led brand identity execution across 20+ marketing campaigns, improving visual consistency across digital and print channels.
Reduced asset production costs by an estimated 15% by introducing reusable design systems in Adobe Photoshop, Illustrator, and InDesign.
Supported onboarding of 2 junior designers on brand standards, improving overall team turnaround speed.