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Shahad Alsufyani, Senior Researcher

Shahad Alsufyani

Senior Researcher·Steady Pace Consulting

Saudi Arabia

Master's degree, Marketing and Consumer Psychology

Work experience

Total years of experience: 4 years, 9 months

Senior Researcher

July 2025 - September 2025

Steady Pace Consulting

Riyadh, Saudi Arabia

July 2025 - September 2025

• Analyze customer datasets using quantitative methods to uncover trends and
performance gaps
• Produce structured reports and visualizations to communicate insights and
support business decisions

Company industry:
Market Research

Senior Marketing Analyst

January 2020 - March 2022

STC

Riyadh, Saudi Arabia

January 2020 - March 2022

• Identify opportunities to increase customers loyalty by developing and
implementing new engagement strategies to reach the yearly target
• Provide recommendation and insights to loyalty programs owners based on
customers behavior

Company industry:
Telecommunications

Marketing Analyst

April 2018 - April 2020

Saudi Telecom Company - Stc

Riyadh, Saudi Arabia

April 2018 - April 2020

• Work as part of team responsible for managing engagement activities related to stc loyalty programs (qitaf and Tamayouz)
• Coordinate loyalty monthly campaigns calendar with internal and external stockholders
• Manage and update both loyalty programs touch points (website, mystc app and 900)
• Identify opportunities to increase customers loyalty by developing and implementing new
engagement strategies to reach the yearly target
• Provide recommendation and insights to loyalty programs owners based on customers
behavior
• Respond to inquiries/requests from internal and external stockholders that related to both
loyalty programs brands and creatives
• Member in Talent Incubation Program (TIP)

Company industry:
Telecommunications
Job role:
Marketing and PR

Key Account Trainee

February 2018 - April 2018

Pepsico International - Saudi Arabia

Riyadh, Saudi Arabia

February 2018 - April 2018

Sales Department - On premise Sales Channel
• Develop new business opportunities by searching and approaching potential customers
• Manage current customers accounts
• Assist the manger - monthly/weekly sales reports

Company industry:
Food & Beverage Production
Job role:
Sales

Cooperative Education Student

September 2017 - December 2017

Shift Marketing

Riyadh, Saudi Arabia

September 2017 - December 2017

• Conduct market research about consumer requirements, habits and trend
• Brainstorm and develop ideas for creative marketing campaigns

Company industry:
Advertising
Job role:
Marketing and PR

Education

University of Sussex

January 2025

January 2025

Master's degree, Marketing and Consumer Psychology

United Kingdom

GPA (percentage): 61%

GPA (percentage): 61%

King Saud university

January 2018

January 2018

Bachelor's degree, Marketing

Saudi Arabia

GPA (point): 4.07 out of 5

GPA (point): 4.07 out of 5

Skills

Digital Marketing
Intermediate
Digital Marketing
Intermediate
Marketing Research
Expert
Marketing Research
Expert
Decision Making
Expert
Decision Making
Expert
Tim Management
Expert
Tim Management
Expert
Critical Thinking
Expert
Critical Thinking
Expert
ANALYTICS
Intermediate
ANALYTICS
Intermediate
User Experience
Expert
User Experience
Expert
Service Design
Expert
Service Design
Expert
BUSINESS ADMINISTRATION
Intermediate
BUSINESS ADMINISTRATION
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
COMPUTATIONAL MATHEMATICS
Intermediate
COMPUTATIONAL MATHEMATICS
Intermediate
CONSUMER BEHAVIOUR
Intermediate
CONSUMER BEHAVIOUR
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
INNOVATION
Intermediate
INNOVATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Analytical Thinking
Data Foundations Nano Degree
Digital Marketing Nano Degree
Design Thinking
User Experience Nano Degree
Hospitality Experience Program
Forward Program
UX/UI Design Bootcamp
Leading Nonprofits Into Digital Future
Data Foundation
Digital Marketing

Hobbies and interests

Art