Brand and Communications General Manager (Head of the Department),
Abdul Latif Jameel Enterprises
Total years of experience :11 years, 9 Months
(Head of the Department), reporting to Chief Executive Officer (CEO)
Leading the development of the brand essence project covering the purpose, vision, and mission
▪ Launched the communications framework
▪ Oversee all events and meetings communications
▪ Assigned as the Master of Ceremony (MC) for the annual strategy ceremony of 2022 and in the inauguration of the Innovation Lab in the presence of the /President and Chairman of Abdul Latif Jameel Group Mr. Mohammad Jameel.
▪ Responsible for structuring and delivering all required communication for shareholders, board members, stakeholders, Executive committee, subsidiaries monthly meeting, H1/H2 meeting with the president/ chairman of Abdul Latif Jameel Group.
▪ Representing and leading the corporate role in achieving the Sustainability Development Goals (17 United Nations UN) project leaded by Toyota Motor Corporation and Abdul Latif Jameel Group
▪ Digital transformation officer, as a member of a committee
▪ Design, set, and modify the brand guidelines for the corporate in alignment with Abdul Latif Jameel Global brand and communication team
▪ Founded and set up the department of brand and communication, including strategies, structure, budget, balance score card and SOPs
▪ Member of HUMAN CAPITAL DIGITAL TRANSFORMATION project
▪ Leading the external communication, PR, sponsorship and protocols, and sustainability for the corporate
▪ Redesigned the infrastructure of the Internal communication unit fully by also adding change strategies and activities annual calendar
▪ Overseeing the Communication of all corporate, functions, and subsidiaries internally and externally
▪ Brand and marketing advisor for all subsidiaries, our portfolio consists of 9 companies
▪ Brand Ambassador and Spoke person of the corporate
▪ Member of Corporate Crises Communication Committee
reporting to Marketing Director
Received an award of exceptional achievements in 2020
▪ Developed the annual strategy for growth and digital transformation for the Company with Executive Management
▪ Spearheaded the Loyalty Program; Developed in two years a full loyalty strategy for ALJ Oils involving two commercial channels, wholesalers, and puncture shops
▪ Launched new product packaging which included Anti-counterfeit solutions to enhance customer experience
▪ Developed a new sales channel for B2C in collaboration with multiple marketplaces
▪ Developed and implemented a full communication strategy to enhance the Company’s presence, including Company Profile, Website (Aljoc.com) and Blog
▪ Managed the PR & Social responsibility initiatives for the company
reporting to the Chief Corporate Officer (CCO)
Thought Leadership: Managing the Social media account of the Vice Chairman and the Chief Corporate Officer
▪ Leading Communication of all corporate, business units and subsidiaries
▪ Leading the corporate engagement, recognition programs & Kaizen ideas
▪ Member of Corporate Crises Communication Committee
Achievements:
▪ Assigned as the Master of Ceremony (MC) for the annual strategy ceremony of 2021 in the presence of the /President and Chairman of Abdul Latif Jameel Group Mr. Mohammad Jameel. Also assisted with all ceremony communication.
▪ Worked on developing the vision, mission, values, and tagline statements for the corporate
▪ Developed & launched a full rebranding plan for the Corporate, from Investments to Enterprises
▪ Developed & executed a full communication strategy for the Corporate
▪ Developed & launched digital channels for the Corporate including website, social medial accounts, and Corporate Profile.
▪ Communication & Brand Ambassador
reporting to Managing Director
Developed a new service for the Company - Door to Door Services (A van that comes to your doorstep offering what your car needs) including Business plan, Feasibility Study, Communication Strategy, Launch Plan and SOPs
▪ Enhanced the Customer experience through analysing the full journey for both Service providers and customers (Physically and digitally)
▪ Launched internal CARHUB app, reaching 2000+ Downloads
▪ Developed full Marketing and Brand plan, and Branding Guideline including communication strategy for CARHUB, launching Digital channels in the process (Website and Social Media Accounts)
▪ Developed full Ramadan Offer campaign in collaboration with Body & Paint Company
Reporting to Sales & Marketing Director
Spearheaded a project of Women driving in KSA by segmenting the new prime prospects and developed optimal solutions to meet their needs
▪ Activated and operated E - Commerce: Internal channel, Souq.com, Wadi.com and Noon.com. Achieved sales of SAR 25K in 2 Months
▪ B2B Development:
- Developed an aftermarket solution for Nissan Petromin cars including accessories boutiques in their showrooms
- Developed a proposal for Careem, Kasper Cab and Morni to enhance their customer experience
- Closed Deals with Lexus worth SAR 459, 69
▪ Negotiated terms with suppliers and agencies
▪ Developed and launched Company communication material
▪ Activated and operated internal channels
▪ Enhanced Shopping Experience and Launched Accessories boutique in Toyota and sister Company showrooms
▪ Managed 4 Events: Haboob AlShamal Dealer, Jeddah Motor Show, Unilever
reporting to Head of Internal Communication
Achievements:
▪ Developed operational manual for internal communications Department
▪ Managed the Internal communication platform Tawasul 24/7 App
▪ Developed and Launched campaign in IKEA KSA stores for Tawasul 24/7 App
▪ Achieved the target of 600 members joining the platform
▪ Organised the Launch of the Annual Kickoff Meeting and Ramadan Iftar
University of Business and Technology "UBT", Jeddah, Saudi Arabia Date: Aug 2012 - Jan 2015
Taught 5 classes, with an average attendance of 20 students
Reporting to Director of Continuous Education Centre
Developed Operations Manual for the centre
▪ Negotiated with London School of Marketing to develop a training package and international certification
▪ Conducted 4 training courses, of which 2 were international certificates
▪ Prepared Business strategy and annual budget
▪ Administrator control for centre website. Created and Managed social media accounts
▪ Managed customer service
▪ Managed events and training courses, including preparation and execution
▪ Invoicing and payment collection
▪ Full management of Service Providers
▪ Issued certificates
▪ Provided administrative support by drafting business letter and reports
Excellent with 1st Honored and Dean’s List