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Shahbaz Awan, Marketing Manager

Shahbaz Awan

Marketing Manager·GFB Group WorkSmartforEventsManagement

Pakistan

Master's degree, Advertising and Media Management

Work experience

Total years of experience: 11 years, 6 months

Marketing Manager

January 2025 - Present

GFB Group WorkSmartforEventsManagement

Manama, Bahrain

January 2025 - Present

Lead digital marketing initiatives
Coordinate the creation of printed and digital collaterals

Company industry:
Events Management

Marketing Manager

January 2025 - Present

GFB Group WorkSmartforEventsManagement

Manama, Bahrain

January 2025 - Present

Develop & execute integrated marketing strategies & campaigns
Lead digital marketing initiatives
Manage PR and media relations
Coordinate the creation of printed and digital collaterals
Plan and implement sponsorships, brand partnerships, & cross-promotions
Oversee the execution of on-site event promotional activations
Manage marketing activities for events like Leap, Gitex & MeetICT & Bitex
ThinkSmart
Lead marketing campaigns and brand growth initiatives for Enrollment
Manage social media and digital advertising channels for Lead Generation
Manage Website Content, CMS and LMS
Create New Training Programs for Target Audience
Create promotional content for programs and events
Drive student recruitment and lead generation efforts
Track campaign performance and marketing analytics
Support partnerships, events, and outreach activities
Launch ThinkSmart New Corporate Website

Company industry:
Events Management

Marketing & Communications Specialist

January 2024 - January 2025

HarisUnmannedSystems

Manama, Bahrain

January 2024 - January 2025

Built the marketing department & brand positioning strategies
Develop full-funnel campaigns to elevate visibility in GCC
Create bilingual (English/Arabic) marketing content to boost reach
Create marketing collateral for events, conferences or seminars
Manage digital and social media presence across all platforms
Presented the Brand HarisUnmannedSystems at IDEX 2024

Company industry:
Aerospace

Digital Marketing Lead

January 2022 - January 2024

SMB Services

Manama, Bahrain

January 2022 - January 2024

Strategic digital planning for the company & its clients

Company industry:
Advertising

Digital Marketing Manager

January 2022 - January 2024

ITButler

Jeddah, Saudi Arabia

January 2022 - January 2024

Develop and implement comprehensive social media strategies
Develop IT Butler Website and Content
Direct the marketing team to align social media efforts
Create engaging and shareable content on social media
Create social media engagement strategies
Manage and monitor social media channels
Engage with followers, respond to inquiries, & foster connections
Utilize social media analytics tools to track performance

Company industry:
IT Services

Digital Marketing Lead

January 2022 - January 2024

SMB Services

Karachi, Pakistan

January 2022 - January 2024

Develop, implement, manage & direct social media & content planning
Lead digital marketing activities for the brand
Oversee & direct all Digital Marketing activities performed by the Team
Measure & evaluate the success ofevery social media campaign
Strategic digital planning for the company & its clients

Company industry:
Advertising

Visiting Faculty - Marketing & English Courses

January 2019 - January 2024

Institute of BusinessManagement

Karachi, Pakistan

January 2019 - January 2024

Teach in a variety ofsettings, from small group tutorials to large lectures
Seek ways of improving performance by reflecting on teaching design
Develop course curriculum and work study plan for students

Company industry:
Higher Education

Visiting Faculty - Marketing & English Courses

January 2019 - January 2024

Institute of Business Management

Karachi, Pakistan

January 2019 - January 2024

Teach within an established programme ofstudy
Produce materials that support learning
Teach in a variety ofsettings, from small group tutorials to large lectures
Seek ways of improving performance by reflecting on teaching design
Develop course curriculum and work study plan for students

Company industry:
Higher Education

Content Manager

January 2019 - January 2022

GreenSense Billing

Karachi, Pakistan

January 2019 - January 2022

Develop, implement, manage & direct social media planning & strategy
Define important social media KPIs and SOPs for the team
Create, manage oversee
Measure and evaluate the success ofevery social media campaign with the latest social media trends

Company industry:
IT Services

Content Manager

January 2019 - January 2022

GreenSense Billing

Texas, United States Remote

January 2019 - January 2022

Develop, implement, manage & direct social media planning & strategy
Define important social media KPIs and SOPs for the team
Create, manage and oversee all web and social media content
Measure and evaluate the success ofevery social media campaign
Prepare detailed social media activity reports and proposals
Stay up-to-date with the latest social media trends

Company industry:
Advertising

Digital Marketing Associate

January 2017 - January 2019

Aga Khan Development Network-eHealth Resource Centre

Karachi, Pakistan

January 2017 - January 2019

Development of brand awareness and online reputation
Build and execute social media strategy through competitive research
SEO and generation of inbound traffic
Cultivation of leads and sales
Generate online reports and strategic planning

Company industry:
Other Healthcare Services

Digital Marketing Associate

January 2017 - January 2019

AgaKhan DevelopmentNetwork-eHealthResource Centre

Karachi, Pakistan

January 2017 - January 2019

Deliberate planning and goal setting
Development of brand awareness and online reputation
Build and execute social media strategy through competitive research
SEO and generation of inbound traffic
Cultivation of leads and sales
Generate online reports and strategic planning

Company industry:
Medical Hospital

Digital and Social Media Associate

January 2016 - February 2017

AKDN

Karachi, Pakistan

January 2016 - February 2017

Company industry:
Other Healthcare Services
Job role:
Marketing and PR

Senior Content Development Manager

January 2015 - January 2017

Pinnacle Enterprises

Karachi, Pakistan

January 2015 - January 2017

SWOT and research
Manage the WordPress CMS for Search Engine Rankings
Quality assurance of all websites and social media content

Company industry:
Advertising

Senior Content Development Manager

January 2015 - January 2017

Pinnacle Enterprises

Karachi, Pakistan

January 2015 - January 2017

Developing website and social media content for websites
Brand management activities for Goggles4u, Eyeglasses.pk & Savers.pk
Competitor comparative analysis, SWOT and consumer research insight
Manage the WordPress CMS for Search Engine Rankings
Creating creative web and social media strategies for target audiences
Quality assurance of all websites and social media content
Client and customer relationship management
Creating strategies for higher sales revenue
Bloggers outreach program

Company industry:
Advertising

Education

IoBM

January 2017

January 2017

Master's degree, Advertising and Media Management

Pakistan

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

Advertising and Media Management

Institute of BusinessManagement

January 2017

January 2017

Master's degree, Marketing

Pakistan

InstituteofBusinessManagement

January 2017

January 2017

Master's degree, Advertising And Public Relations

Pakistan

PAF-KIET

January 2012

January 2012

Bachelor's degree, Marketing

Pakistan

Skills

Social Media

Expert

Digital Performer

Expert

Digital Marketing

Expert

Digital Asset Management

Expert

Content Development

Expert

Social Media

Expert

Digital Performer

Expert

Digital Asset Management

Expert

Digital Marketing

Expert

Content Development

Expert

HR

Expert

ADVERTISEMENT

Intermediate

BRAND MANAGEMENT

Intermediate

BUSINESS PERFORMANCE MANAGEMENT

Intermediate

CHATGPT

Intermediate

MANAGEMENT

Intermediate

MARKETING

Intermediate

MARKETING MANAGEMENT

Intermediate

MEDIA MANAGEMENT

Intermediate

PROJECT MANAGEMENT

Intermediate

Training and Certifications

Certifications
Fundamentals of Digital Marketing
Mastering AI with ChatGPT & 25+ AI Tools
Udemy - AI Tools
Jan 2025

Hobbies and interests

Travelling