Business Unit Manager
Zasco Health Care
Total years of experience :30 years, 11 Months
1. Launch of company and Products.
2. Hire and Trained Peoples.
3. Business forecast and Plan.
4. Distribution set up.
5. Training for Hired Peoples.
6. Design Incentive Plans.
7. Oversee Marketing and sales functions.
8. Laision with cross functional teams.
9. Explore new oppertunities for business.
Revamp Cardiology Business.
Peoples and Business management.
Make and implement sales and marketing plan with co ordination marketing Department.
Develop laision with Key Customers both internal and external.
Develop Peoples through Training and on Job coaching.
Cultivate culture of Sharing and ownership.
Employment Record
•Effective management and control of field force comprising of sales managers, district field managers and professional service representatives.
•Responsible for developing company sales forecast and achievement of sales targets on quarterly and yearly basis.
•Effective and timely implementation of the Company's policies and procedures in the field ensuring strict adherence to them by the entire field force.
•Liaison between the field force and the various departments of the head office especially Medical, Marketing, Distribution, Training and Human Resource for achievement of the Company's objectives.
•Ensuring the optimal utilization of both human and material resources in the field to meet Company's sales and other key objectives.
•Ensuring high level of engagement of marketing team with the sales colleagues and ensuring the team's direction is correct in achieving the commercial organization.
•Conducting extensive promotional and awareness activities through round the table meeting, regional and international product meetings etc. in a timely manner.
•Development and management of relationship with key opinion leaders.
Achievements:
•Norvasc Achievement was around 106% In market in 2013.
•Norvasc is exhibiting a high growth of around 16% in this year as well.
•Myrin Business Revamping - Changed the strategic direction of the business to improve the declining sales of Myrin
•Various customer targeting and segmentation initiatives that has supported business and resulted in growth.
Achieved 108% Sales targets in 2010.
•Achieved 104% sales targets in 2011
•Revamped territories for desired sales output
•Successfully managing specialty portfolio as Coordinator in absence of NSM
•Establish KOL in Karachi
•WMP Facilitator.
Responsible for effectively leading, controlling, monitoring and managing the field force.
•To keeps a close follow-up with Sr. Sales Managers & Sales Managers to ensure the sales targets are achieved on the regional basis.
•Responsible to monitor market trends in the region and provide inputs for creation of overall sales plan in order to increase company market share and sales growth.
•Responsible to liaise with KOLs and key customers in the region, to enhance awareness and understanding of company products through continuous medical education, symposia and Exposia.
•Ensure that a healthy, competitive atmosphere prevails amongst all his teams in the regions/Districts.
•Maintains an effective liaison between the distribution department and the distributors to ensure adequate stock availability minimizing any product shortages for smooth uninterrupted sales.
•Ensures that all deadlines set by the management are met on time.
•Ensures frequent meetings and feedback from the distributors to keep updated knowledge of
Market.
Segmentation & Positioning
•Market Analysis
•Forecasting and Promotional Aid designing
•Formulating Plan of Action on Quarterly Basis and its Monitoring
Identifying and Managing Key Opinion Leaders through team
•Coaching & Developing
•Keeping up with the latest clinical data supplied by the company and interpreting, presenting and discussing this data with team.
•Preparing quarterly, Half yearly, Yearly reports on sale performance, market analysis and market trends.
•Working with sale managers to plan how to approach contacts and creating effective business plans for making sales.
•To continuously develop attitudes, knowledge and skills required to carry out the role.
Responsible for safe and effective use of drug therapy for by the patients, includes drug product selection, procurement, and distribution.
•Coaching & Development of Team
•Forecasting and Allocation of Resources and targets to team
•Monitoring right utilization of company resources
•Ensure peak performance from team
Meeting assigned targets and quotas
•Product Promotion in Customer Chamber
•Developing partnership approach with health care professionals
•Providing product information for better health care
Targeting of Customers.
•Promotion of Products.
•Arrange scientific Session
•Develop new business
•Enhance Current Business.
I had completed my master in Economics from University of Sindh where Division grade was applied and i secured 2nd division.