Marketing Executive
Saudi Sicli Company
Total years of experience :17 years, 1 Months
• Lead and manage marketing strategies across three business units and 26 brands; ensure that strategies include market segmentation definition and analysis, competitive analysis and strategy, as well as channel strategy and key account penetration plans; lead analysis and price adjustment implementation.
• Supervise and lead creative team in developing and executing integrated marketing programs, including market analysis, tactical marketing programs, and lead generation through direct marketing, advertising, PR campaigns, and participation in conferences and trade shows; formulate divisional business plans designed to capture share of new/changing markets; created new design styles for sales literature and trade ads.
• Manage market- positioning efforts and lead brand-development initiatives that differentiate company’s products and services; ensure compelling value propositions and create detailed go
to market plans that deliver value to market and provide new business opportunities.
• Managed a range of medium to large retail clients in my region, upselling and cross-selling as appropriate.
• Managed new leads and existing clients, pitching the expanding range of products.
• Supported sales manager with developing and implementing sales strategies.
• Presented my teams’ results to the Board when required and in fortnightly sales meetings.
• Managing budgets, targets and commissions.
• Advising and negotiating on acquisitions of new products.
• Responsible for coordinating with the existing dealers of the company.
• Taking orders of the Company products from the dealers.
• Updating dealers about the change in product price and new product launch.
• Meeting the existing customers.
• Meeting the new target customers and converting them into customers.
• Solving the problem and queries of existing dealers and customers.
• Searching for new dealers.
• Giving all the details of the company to the upcoming dealers and explaining them policies for the dealership.
• Organizing events at the dealers place to attract more customers.
• Meeting dealers on daily basis and helping them in finding customers.
• Making daily call reports and sending them to the seniors.
• Attending meetings and monthly closing at district office.