Key Account Manager
HORECA TRADE L.L.C
Total years of experience :18 years, 2 Months
DUTIES & RESPONSIBILITIES
• To assist the Sales Director in implementing business development plans and deliver against these plans.
• Within this, propose, agree and deliver Budget plans for the year, setting volume, share, market growth and financial objectives.
• Develop, recommend and implement business strategies and plans, on an ongoing basis, ensuring full management level agreement for processing.
• Develop and maintain sales relationships with major customers.
• Analyze the growth drivers by account and prepare a growth matrix for every account and plan with them the means to achieve the common objective.
• Propose, gain approval from management and deliver Tailor-made programs by account and track results.
• Keep track of new accounts opening in the market and be first one to approach them.
• Coordinate regularly with customer support department to ensure alignment in regards to orders, stocks and deliveries.
• Distribution channel analysis and development
• New product development planning and management
• Marketing and advertising and promotion planning
• Sales organisation planning and development
• Self-development and continuing personal development
Determining the best markets for selling products and services of RTA i.e. Nol, Salik, prepaid Parking Cards, Marine Vessels Rental, Bus Rental.
• Determine prices for products by studying competitors' prices and conducting market research with consumers.
• Significant contribution in develop and execution of advertising and Products distribution strategies.
• Determine the best channels for selling products and services.
• Creating new ideas for promoting new products and services.
• Communicating new product information to corporates in UAE.
• Creating liaison between corporates and internal agencies.
• Creating awareness of all RTA products and services in UAE.
• Significant contribution in increasing sales of all RTA products and services i.e. Nol, Salik, Prepaid Parking cards, Corporate Bus Rental, Marine Vessels Rental.
• Meeting with corporate clients on regularly basis and providing presentations of RTA products and services.
Roles are defined but not limited .
A) Sales:
1. Identifying the Target Market segments for effective Business Growth.
2. Achieving Sales targets at lowest cost of the company.
3. Interacting with costumers and consumers directly.
4. Managing market sales problems.
5. Market development.
6. Reporting to the Managing Director.
7. Ensuring products supply at proper time.
8. Making the business profitable
B) Marketing:
1. Preparing the Marketing Plan.
2. Trade Channels Development to target the specific costumer.
As per below standards
Direct Costumers, Organic Stores, Super Markets Chains, Schools and Universities, Hotels, Hotel Apartments, Nutrition Catering Centers, Sports Clubs.
3. Developing the Cost Effective Marketing Ideas for the specific target channels.
4. Designing the Marketing Material.
5. Executing the Marketing Material to the end.
6. Identifying Vendors for Printing and Publishing of Marketing Material.
7. Activation of the Occupied Market Space.
8. Developing Trade Promotions.
9. Developing Consumer Promotions.
10. Developing Customer Database.
11. Developed the Web site of the company.
12. Updating the website.
13. Direct marketing.
C) Inventory & Others Management.
1. Ensuring Proper Stacking of the Stock.
2. Maintaining stock Record.
3. Ordering and Import and Export Management.
4. Correspondence with Foreign Companies for Business.
5. Identifying the Market Potential Opportunities.
Key Responsibility
1. Dealing with advertising agencies, print, electronic media and active participation in event management.
2. Plan, execute and follow up on activities in accordance with marketing calendar and financial budgets.
3. Coordinate with respective department in developing promotion scheme for different concepts, its execution and impact.
4. Conduct regular meetings with business heads, second line managers, to align/share promotions mechanics/marketing initiatives and tactics for better delivery and achieving desired results.
5. Plan and develop Local Marketing in coordination with business managers.
6. Signage Execution Through Vendors
7. Vendors Bills Processing and payments
8. Regular Market visits for Execution of marketing activities and Feed Back of Customers
9. Outlet Activation Monitoring and Back check at market for right execution
10. Regular training Marketing Services Officers On marketing activities.
11. Providing training to the Trade Marketing Activation team for Channel Activation.
12. Activation Monitoring and Back check at market for right execution.
13. Execution Market Activation through 3rd Party Vendors.
14. Ensuring the proper execution of Activation Marketing on prescribed channels.
15. Managed the Following Channel Marketing Activities and achieved the company desired targets.
Coke & Meal, at Conventional Restaurants and Fine Restaurants Channels.
Coke Eat With your Heart at Traditional General Stores and Modern General Stores Channels.
Coke Blitz on Traditional General Stores, Local Food Stands, Conventional Restaurants, Fine Restaurants.
Sprite and Meal at Fast Food Restaurants and Local Food Stands channels.
Fanta Game is On at Schools and Girls College Cafeterias Channels.
Sprite 3G Kar Dikhan Hai at Pan Cigarettes Vendor’s channel.
Sprite 3G Blitz at Beverage Street Vendors and Pan Cigarettes Vendors Channels.
Key Responsibility
Responsibility of achieving targets of all the company's products.
Administration and supervise his field officers & distributor
Liaison with office regarding competitor's activities, Mkt. problems & development.
Ensuring the implementation of company's policies, all schemes discounts & incentives in Mkt.
Suggestions on Mkt. development, promotional activities and local advertisement.
Ensure timely and effecting reporting and required data
I Have Best Presenter of The Year Award. Based on Achieving Top Results I have got 50% Scholarship of the Fee.