Marketing Specialist
Orfinex
Total years of experience :4 years, 4 Months
I worked remotely from Lahore, Pakistan, helping the company develop and implement digital marketing strategies, enhancing its online presence and brand awareness. within the UAE and global markets, specializing in financial markets.
Managed and optimized PPC campaigns, SEO, content marketing, and social media strategies, boosting traffic and lead generation.
Conducted market analysis, identifying trends and insights, optimizing spend, and performance.
Analyze data using PowerBI to gain insights into customer demographics, preferences, and behaviors to refine marketing strategies as well as building risk profiles.
Set up custom alerts within Power BI that notify brokerage risk managers when certain risk thresholds are breached.
Collaborated with cross-functional teams on marketing efforts and promotional projects.
Utilized analytics tools to monitor and report on campaign performance, making data-driven decisions to enhance results.
Develop automated reports that ensure clients are in compliance with trading regulations and
internal risk policies.
Assisted customers with account-related queries, troubleshooting issues, and providing detailed
information on banking products and services.
Managed dispute cases effectively, liaising between customers and financial departments to resolve
conflicts regarding transactions and charges.
Conducted KYC checks to verify the identity of new and existing clients, playing a critical role in the
bank’s efforts to prevent fraud and comply with regulatory requirements.
Maintained up-to-date knowledge of KYC and anti-money laundering (AML) regulations to ensure
all customer verifications were performed according to legal standards.
Assisted customers with card-related issues, including card replacements, PIN setups, and transaction disputes, enhancing customer trust and retention.
Ensured strict confidentiality and security of customer information, adhering to data protection regulations and privacy standards.
Collaborated with various internal departments to streamline customer service processes and improve the overall efficiency of operation.
Delivered immediate, personalized customer support via LiveChat, addressing inquiries and resolving
issues in real-time to ensure customer satisfaction and loyalty.
Efficiently handled a variety of customer concerns ranging from account management to technical support, ensuring quick and effective resolution to maintain high service standards.
Prepared and submitted detailed daily reports on customer interactions, issues resolved, and feedback received, maintaining transparent communication with supervisors.
Applied critical thinking and problem-solving techniques to diagnose issues, escalate complex problems appropriately, and follow through to ensure complete resolution.
Established and nurtured direct relationships with C-Level executives from Fortune 1000 companies,
effectively communicating the value of services to facilitate long-term businesspartnerships.
Engaged daily in direct communication with decision-makers through proactive cold calling and
persuasive sales pitches, focusing on understanding and meeting the needs of high-profileclients.
Presented customized product demonstrations and discussions to highlight product benefits and ROI, facilitating informed decision-making by executives.
I completed my 6-week internship program at Value Associates, a real-estate marketing agency working in Lahore. I was dealing with customer queries, assisting them in finding their desired properties.
I was also handling their social media pages, responding to incoming messages, and reaching out to new potential clients via cold calling, contacting them on social media, and notifying them of the company's latest deals and offers on real estate developments.
I started working as a sales and customer care intern at CineStar Cinemas back in 2017. It was my first on-site job experience in life. I looked after the sales operations of the cinema and also catered to the customers, helping them out in any way possible.
In the last semester of my bachelor's degree, I began managing the social media pages of our family-owned furniture business in order to obtain some valuable experience in the marketing domain. I used to take aesthetic and cinematic photos and videos of the furniture, do some rudimentary editing, and post them on Facebook and Instagram.
I also devised a few marketing strategies, such as offering discounts, introducing referral programs, responding to customer messages and inquiries, alerting them about the latest deals, and providing the best customer and after-sales service, which helped the business grow by 7-8% in the 6-month time period.
I was contracted by the Nerd Mag team to write articles for their online blog, I had to cover all the latest entertainment news.
I have recently completed my MBA with a stellar academic record which helped me attain second position in my batch., having my majors in marketing and business analysis. I also participated in competitions and was runner up in the marketing gala 2023 of the UCP business school where I presented an idea of how we can place reverse vending machines throughout Lahore that can become a sustainable business and simultaneously help reduce plastic waste.
I completed my bachelors in business administration with marketing majors back in 2019. I excelled academically, leading from the front in all my projects, showcasing my proficiency in leadership and effective communication skills. I was also the Vice President of The Entrepreneurship Club, where we spearheaded projects such as establishing a business incubator named 'Takhleeq' at our university. We also introduced an intra- and inter-business-related competitions, which included case studies, financial analysis, ad-making competitions, and startup ideas, to encourage and nurture student entrepreneurship. I also excelled in extracurricular activities, where I competed in case study competitions at various universities in Lahore and received well-deserved awards. During my bachelor's degree, I did content writing and a few internships in my relevant field in order to gain experience and insight into the job market.