General Manager
Memac Ogilvy
مجموع سنوات الخبرة :19 years, 5 أشهر
After the glorious success of OgilvyOne in Jeddah, I have now been given the opportunity to set up the OgilvyOne operations in Qatar.
My 7th Intrapreneurial venture and it's already a success.
Key Clients - Vodafone Qatar, Qatar Airways, QIB, Tarsheed, QTA et al.
After successfully launching & establishing OgilvyOne in Sub-Saharan Africa, I was given the opportunity to launch OgilvyOne Jeddah while responsible for business growth across KSA & surrounding region. Clientele includes Kimberly Clark, Huawei, NCB (AlAhli Bank), IKEA, Volkswagen, BUPA, Hempel Paints, Arabian Shield Insurance, Castrol and several others. This is the 6th Intrapreneurial venture so far in my professional career, where I am setting up a business right from scratch.
August 2012 - Till Date
General Manager (OGILVY AFRICA)
• Heading the digital division, Ogilvy One at Ogilvy Africa and working with multiple clients including Coca-Cola, Standard Chartered Bank, Philips, Unilever, Volkswagen, Airtel Africa, Tecno Telecom Limited, Barclays Bank, Nestle EAR and a dozen others on a pan African level.
• Leading a team of more than 70 professionals including client servicing, development, testing, designing and social media teams.
• Responsible for complete end to end digital communications for all the clients which includes research, strategy, planning, implementation and execution.
• Crafted the complete social media strategy framework for Airtel Africa and social media governance document
• Successfully carried out award winning online campaigns in Nigeria, Gabon, DRC, Kenya, Tanzania, Zambia and Ghana
• Built Ogilvy & Mather's digital advertising business from scratch to $4MM in just 8 months.
• Responsibilities including business development, client training, new product strategy, operations and managing local market digital directors across 11 key African markets
• Provide expert digital support to key markets ensuring successful implementation and rollout of new initiatives
• Regularly pitched to strategic clients and internal audiences including new business presentations where flawless and innovative thinking were crucial.
• Led specialist agency team at WPP, developed and delivered high quality digital marketing solutions for clients
• Translate pan African strategy and top-level service ideas into concrete action plans for individual markets
• Track industry mobile and digital trends, develop client forecasting models and scenario analysis, examine strategic performance, spot digital opportunities for key clients, source novel solutions for emerging markets, and media strategies.
• Effectively leading and mentoring a team of digital experts across the region
• Specific management responsibilities inclusive of performance management, workload management and career development
• One of the most sought after speakers in Africa on digital and mobile marketing
April 2010 - August 2012 (2 years 5 months)
Head of Digital Marketing and Monetization (Nation Media Group, Kenya)
• Heading a team of 18 people including Sales, Traffic Management, Social Media Marketing and Development. KRAs include Online Sales, Social Media Marketing, Innovations, Web Analytics, New Business Development and eCommerce.
• Managing a portfolio of 24 Digital Properties within Nation Media Group including websites, mobile properties and blogs
• Social Media Marketing of all our websites, clients' products and partnered products.
• Introduced concepts like Social Media sponsorships, Sponsored iFrames within our Fanpages for clients, Pay for performance model, New revenue channels and cross media partnerships
• Took the online sales from USD 23, 750 per month to USD 215, 000+ per month in just 16 months, overall yearly business of USD 2.5 Million out of which USD 0.89 Million was from Social Media Marketing business.
• From just selling online banner ads, started selling 360 degree marketing campaigns to the clients
• Created new records in the Social Media scene of Kenya with 3 Major Fanpages- o http://facebook.com/easyFM (260, 000+ Fans and still counting)
o http://facebook.com/NTVKenya (360, 900+ Fans)
o http://facebook.com/DailyNation (258, 834+ Fans)
• Conceptualized the 'Symbian', 'Android' and 'iPhone' applications for our News Site, www.nation.co.ke
• Online Reputation Management for the biggest telecom player of East Africa
• Headed campaigns for more than 38 different clients in Kenya
Key Responsibilities
• Strategic thinking and business development of digital marketing communications from existing and new clients within and beyond healthcare
• Drive client-driven innovation and creative offerings
• Maintaining excellence in digital media and future digital marketing understanding to deliver on current and future client needs
• Account planning and budgeting
• Client relationship building
• Reporting and financial management of digital programs
• Initializing client workflow and working with the Digital team in the successful delivery of client business
• New business development - sales and marketing activities for the digital unit
• Team development and leadership
• Work with fellow managers to maximize synergies within existing clients and existing agency functions
Digital Properties that I managed: -
• http://nation.co.ke/
• http://www.monitor.co.ug/ (Uganda)
• http://www.mwananchi.co.tz (Tanzania)
• http://www.thecitizen.co.tz (Tanzania)
• http://businessdailyafrica.com/
• http://theeastafrican.co.ke
• http://africareview.com
• http://n-soko.com
• http://yellowpageskenya.com
• http://www.facebook.com/dailynation
• http://facebook.com/NTVKenya
• http://facebook.com/EasyFM
• http://facebook.com/IamaProudKenyan
April 09 - March 10 (1 year 2 months)
Head of Digital Communications (Conversations Digital Media Pvt. Ltd)
• Heading a team of 21 people including Technical, Creative, Mobile Development and Social Media team. KRAs include lead generation, Strategy building, lead conversion, Team Building and Retainership of clients.
• Managing online consumer experience for Delhi Daredevils Members Club and Social Media Optimization for the club
• Social Media Marketing for Delhi Daredevils, with a Facebook fan club having more than 25 thousand fans
• Handled social media campaigning for VEER
• Successfully carried out a social media campaign for Microsoft India on a CPC basis for Quasar Media Pvt. Ltd.
• Online Marketing Campaign for NDTV Imagine's 'Rakhi Ka Swayamvar' which eventually gave them a TRP of 4 in the first week of launch and 7 on the last day show.
• Rakhi Ka Swayamvar Facebook Fanpage had 18K+ Fans and was one of the most successful Indian Facebook Fanpage of its time (2008)
• Successfully carried out social media campaigns for Marlboro, Emami and Discovery India
• Conceptualized and Developed 'Andriod' and 'iPhone' applications for Delhi Daredevils, Media Nation (Africa), XS2theworld and 11 other brands
• Headed campaigns for more than 15 different SME clients in India
Some of the work that I have been part of: -
• http://members.delhidaredevils.com/
• http://mica-edc.org
• http://ndtvimagine.com/
• http://vivi-clothes.com/
• http://twitter.com/rakhisawant
• http://www.microsoft.com/india/visualstudio/products/teamSystem/default.mspx?pt_id=-1
• http://www.fastrack.in/
• http://www.facebook.com/RakhiKaSwayamvar
• http://apps.facebook.com/delhifans/
• http://apps.facebook.com/areyffbddaec/3/Default.aspx?retake=1
• http://www.ndtvimagine.com/rakhi/rakhigame
November 08 - March 09 (5 months)
Account Manager - Social Media Marketing and Planning (Quasar Media - a WPP company)
• Worked for more than a dozen clients including Microsoft, MakeMyTrip, Sony, GM, Monster etc
• Was responsible for strategy building to successfully carrying out campaigns for all the SMO clients
• Bagged the key account for Delhi Daredevils (one of the IPL Clubs)
• Relationship building with online portals and key bloggers in India
October 07 - October 08 (1 year 1 month)
Business Development Manager - Vitcom Consulting (Part of India's biggest PR group)
During my stint with VITCOM, I had worked on setting up the digital PR division within Vitcom.
o Conceptualized and executed the launch plan for NDTV Lumiere, India which was highly appreciated by the CEO
o Developed online strategy for the launch of a new animated channel, Animax and NDTV Imagine
o Developed a new vertical for VITCOM (Vitcom Digital)
o Handled the Online PR for MySpace Launch in India
March 07 - July 07 (6 Months)
Business Analyst (American Express)
• Process: Credits and Disputes (Large and Middle sized Corporations)
April 05 - December 06 (1 year 9 months)
Territory Sales In-Charge (HALDIRAMS)
• Geography - Rajasthan (A state within India)
September 04 - May 05 (9 Months)
Specialist in Technical Support (Dell Inc.)
• Technical support for Laptops, Palmtops and Printers for the EMEA region
Gold Medalist (Batch Topper) in Post Graduate Diploma in Communications and Advertising from MICA, India, specializing in Digital Marketing.
B.E (Mech) 99-04 VTU, BELGAUM 71.4 % (First Class with Distinction)
CLASS XII 1999 ARMY SCHOOL, BIKANER 61%
