Unit Head Marketing
BankIslami Pakistan Limited
مجموع سنوات الخبرة :2 years, 7 أشهر
(Joint Venture of:Dubai Bank- UAE, DCD GROUP-UK & Jahangir Sidduqui & Co. Ltd.-Pakistan)
- Currently reporting to the Chief Executive Officer
- Developed marketing strategy & launched for Cardless Biometric ATM service in partnering with NCR. This service is first of its kind globally
- Product development & marketing launch of BankIslami Takaful (Life Insurance Product) in collaboration with FWU Group & Pak Qatar Takaful Company Limited
- Worked on the case development of Visa International membership for Visa Debit Card
- Executed marketing plans for Visa Debit Cards, Life Takaful product, MoneyGram services & ADC Products
- Active member of Bank’s Organizational Restructuring Committee which includes cross-functional stakeholders to develop segment level strategies to meet corporate goals
- Developed product strategies and technology road maps of ADC products that achieved annual targeted Gross Margin.
- Launched Merchant Alliance Program with ZERO cost sharing model for Visa Debit Card with different brands on card swiping enabling the achievement of POS revenue volume
- Developed and Executed marketing plan for MoneyGram money transfer services
- Launched Visa Debit Card with a bundle up offer of Free Takaful Coverage (Islamic Insurance) and Free SMS alerts for the cardholders. Also working as the product manager since Aug. 2011.
- To date released 500+ print ads which is the highest ever by anyone in the industry
- Launched Islami Sahulat Account (Business Current Account) for the deposit customers
- To date launched Retail product suite consisting of five different products with a current portfolio size of over PKR 70 Biliion
- Executed launch and relaunch of the flagship Term Deposit product ‘Mahana Munafa Account’ which to date has a portfolio size of over Rs.20 Billion
- Launched & Relaunched Asset side products of Auto and Home Financing having a combine portfolio size of over PKR 4 Billion
- Handling all the matter pertaining to the Advertising agency (Oreint McCann & Orient Advertising)
- Executed the branch branding for the entire 201 branches in 77 cities
- Worked with CNBC on development of a TV program “aap ka paisa’ for Ramzan campaign ‘07
(Joint Venture of:Dubai Bank- UAE, DCD GROUP-UK & Jahangir Sidduqui & Co. Ltd.-Pakistan)
- Worked as an Event Manager for the Inauguration ceremony held at Governor House, Karachi
- Planned & executed all the activites for Corporate Communications & the Brand Development
- Established the marketing and corporate communication department for the bank
- Initiated and executed major media related deals (both print and TV)
- Conceived, framed & executed all the Branding activites of the first 10 branches.
- Worked in the making of first communication strategy of the bank
- Initiated and executed the launch campaign of the bank, website branding and the internal communication branding
- Executed the Ramzan Campaign 2006 for the bank
- Conceptualized & executed Islamic Banking Program “Maa’shi Maslay, Shariye Hal” on HUM TV
- Initiated and executed the relaunch of the ATM Debit Card (1 Card)
Interned for six weeks in the Personal Financial Services (PFS) Department which includes Marketing and Consumer Banking.
During the course of internship i was involved with the various projects pertaining to the Marketing and the Consumer Banking Department.
Furthermore, to my credit is an article which was published in the HSBC quarterly News and Views magazine named "WAR:Brands Not Banks"
Interned for six weeks in the Personal Financial Services (PFS) Department which includes Marketing and Consumer Banking.
During the course of internship i was involved with the various projects pertaining to the Marketing and the Consumer Banking Department.
Furthermore, to my credit is an article which was published in the HSBC quarterly News and Views magazine named "WAR:Brands Not Banks"
Internship at Shell was project based as the company wanted to had a research on their motor oil Shell Helix and i was given the task to carry out the research for them.
Internship at Shell was project based as the company wanted to had a research on their motor oil Shell Helix and i was given the task to carry out the research for them.
Interned at the IDEAS 2004 International Defence Exhibition and Seminar and was involved with various tasks pertaining to the delegation handling and the registration of the visitors.
My duration at Pegasus Consultancy was around two weeks
Interned at the IDEAS 2004 International Defence Exhibition and Seminar and was involved with various tasks pertaining to the delegation handling and the registration of the visitors.
My duration at Pegasus Consultancy was around two weeks
MBA Marketing:- Electives Brand Management Project: Brand Extension with emphasis on Brand Relationship spectrum. Advertising Project: Advertising campaign on candles(Brand Name: Velas) Consumer Behavior Project:Research on Attitude and Usage of Mobilink customers Personal Selling Project: Sales presentation on International Baccalaureate Organization (educational service) Other Courses: Principles of Marketing - Report on LUX and its Variants Marketing Management - Report on Tapal Tea Company Methods in Business Research - Attitude of ATM usage in Pakistan Business Policy - Strategy Report on Tapal Tea Company Seminar In Economic Policy Thesis: Branding of financial (consumer) products
I did my matriculate from this school (10 Grade).