Shahzada Abeer Ul Hasnain

Trade marketing Budget planning, allocating budgets for the right activities, budget accounting, and tracking
fund utilization.
• Keeping the overall Trade Marketing budget aligned with NR.
• Variance analysis of the Trade Marketing spends.
• ROI of the Trade Marketing related activities so that the trade promotion profitability is maximized.
• To access the historical sales and plan the budgets based on factual data.
• Internal audit of the Trade related activities.
• Settlement of customers claims for promotional accruals for which they are eligible.

• Assist to develop and implement strategies/solutions to improve business processes / policies and operational results.
• Monitoring movement and recovery status of consumers.
• Obtaining and analyzing monthly billing information and flag unusual trends/results in billing/recoveries
• Preparation of monthly reports carrying out various analysis including Ageing analysis, top receivables, recovery ratios, unbilled consumers, etc.
• Carry out meetings with managers and GMs.
• Ad hoc projects as assigned by manager.



Key Achievements:
• Implemented a sophisticated procedure for resolving billing related issues for consumers involved in electricity theft / non-paying consumers / Inactive Consumers.
• Streamlined the Allowance process for wrongly billed / over billed / under billed consumers.

• At the frontline dealing with the customers, handling inbound outbound calls.
• Identify, research, and resolve customer issues using computer system.
• Recommend process improvements.

• Conduct company-specific research using multiple resources.
• Conduct market & industry-specific research and analysis to identify and evaluate company performance.
• Assist with the drafting of business development presentations.
• Assist with transaction valuations.