Store Manager
Reliance Industries
Total years of experience :18 years, 1 Months
Store Manager
Key Job Deliverables:
• Sales: Achieving monthly, quarterly and annual targets with enhancing
• People Management: Optimizing manpower productivity, ensuring highest staff grooming & service standards, controlling attrition level and staff engagement.
• Customer Service: Ensuring positive service feedback for the store from all customers.
• Process: SOP adherence.
• Inventory Management: Shrinkage control. Ensuring all sold out stocks and new stocks are replenished on time. Minimize negative inventory.
• VM: Maintaining VM standards and effectively handling season change turnaround for store.
• Administration: Ensure store look and feel is maintained. Store administration is run smooth in terms of payroll, licenses, cash management, security and housekeeping.
*Handling multi stores outlets.
Operations & Team Management
• To prepare a monthly Store Audit/ Visit calendar in consultation with the Country Head (KSA).
• To conduct operational risk audit as per predefined checklist and rate the store accordingly.
• Evaluating the individual store performance based on the achievement of budget, ATV & UPT.
• Manage the Sales performance on monthly basis by field visits on regular basis.
• All Stores in KSA to be audited on a monthly basis (Total Stores = 18)
• Work & follow up with cross functional team to ensure that critical issue raised by store/found during store observation get closed within timeline.
• Identify process optimization initiative to improve productivity/increase efficiency or delight customer /enhance customer experience.
• Store visits to assess store staff understanding on new projects and in store promotion activity.
• Ensure that Bi-annual stock counts are conducted in accordance with company/Territory policy.
• Prepare the new store opening checklist and ensure the store opens with all the requirements.
• Evaluate Performance of sales team and provide appropriate feedback.
• Conduct Asset Audit of all the stores by end of every financial year and get the sign off from the stakeholders.
• Controlling Damages & shrinkage through strong audit measures on a monthly basis.
• HSE Compliance as per KSA authority regulations.
• Conducting Retail Audit training programs to Store Manager’s & Supervisors in order to get Best Store Standards.
SOP/Market Research/Commercial
• Ensure positive customer experience being delivered by all stores. Achieve customer satisfaction through development of a customer service oriented culture in the stores.
• Visit competitor stores & share detailed observation/strategy/standards/price mapping/ new product launch / New Store launch/Process improvement etc.
• Understand customer needs and suggest changes in products to meet these needs.
• Establish SOP for Customer service, VM, Store Ambience, Hygiene & Cash collection
• Execution of SOPs for new and existing stores.
Under Retail Operations) in Splash Fashions
• To prepare a weekly/ monthly Store Audit schedule in consultation with the Concept head (Riyadh Region)
• To send detailed audit reports to Concept Head, Area Manager and related departments and maintain audit checklists and reports for all stores visited.
• Identify gaps and discrepancies on the Retail floor in various aspects like Standards, VM, Inventory, Staffing, etc., and to highlight to the Management & influence change in order to bring their performance up to the expected level.
• To conduct operational risk audit as per predefined checklist and rate the store accordingly.
• To identify weakness in process and to bring in more control in order to have a safer and more efficient processes
• VM: Maintaining VM standards and effectively handling season change turnaround for store.
• Customer Service: Ensuring positive service feedback for the store from all customers.
• Process: SOP adherence.
• Competition: To conduct Market Surveys on competition (Promotions/Price mapping/New strategy)
• Planning sales and Distribution operation.
• Taking care of dealers and coordinate with sales team to achieve sales objectives and implement promotion activities and coordinate with plant for the smooth delivery of materials.
• Sales and marketing of Home Appliances and Consumer durables products through Retailing.
• Book Primary orders from the direct dealers as per company norms. Handling primary and secondary sales and focusing on market expansion and also responsible for collection management
• Meeting Sales, Collections and managing the direct dealer’s network for the company. Managing chain stores and given responsibility of handling one of the biggest chain stores like Reliance hyper Mart, Metro Cash And Carry, Max hyper Market, Spencer’s, Staples future office and other direct dealers.
• Handling and recruiting Sales Promoters for the promotion of sales.
• Maintained good rapport with all the dealers which resulted in healthy business and directly reporting to GM.
Key Job Deliverables:
• Planning sales and distribution operations
• Coordinating sales team to achieve its sales targets
• Implementing promotional activities
• Coordinating with the plant for the smooth delivery of operations
• Taking feedback from the end users
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