shaimaa kassem, Senior Research & Development Executive

shaimaa kassem

Senior Research & Development Executive

Union Cooperative Society

Lieu
Émirats Arabes Unis
Éducation
Baccalauréat, Chemical Engineering
Expérience
17 years, 2 Mois

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Expériences professionnelles

Total des années d'expérience :17 years, 2 Mois

Senior Research & Development Executive à Union Cooperative Society
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis août 2012

• Projects manager for all Market research studies conducted in the company including: Customers Satisfaction, Employees Satisfaction, Mystery Shopper studies and Suppliers Satisfaction while assuring its compliance with EFQM excellence model
• Initiated benchmark, best practice and market share studies.
• Developed customer service strategies while balancing firm objectives with customer satisfaction maximization.
• Identifying the research needs based on business plan
• Analysed the researches outcomes and investigated new growth opportunities and following up to ensure implementation of corrective actions.
• Customize communications of research findings
• Review the financial aspects of projects development, such as budgets, expenditures and research and development appropriations.
• Worked with the Business Excellence team to submit the applications for Business Excellence Awards (Ex: Mohamed Bin Rashid Al Maktoom business Award, Corporate Social Responsibilities Label "CSR Label", Dubai Service Excellence scheme, Dubai Quality Award, …) with yearly achievements of multiple awards such as: the prestigious Sheikh Mohammed Bin Rashid Al Maktoum Business Award 2015, maintaining the CSR label for four consecutive years, etc...
• Directed the Performance Appraisal System for the whole company including setting employees targets and objectives
• Collaborated with Smart Services Team to implement innovative ideas for the new smart branch (ex: Smart Mobile App, In Store Navigation service, Shopper Valet Service, ...)
• Analysed staff training needs and areas of developments and initiated new training materials.

Senior research executive à synovate marketing research company (currently Ipsos)
  • Émirats Arabes Unis - Dubaï
  • août 2010 à juillet 2012

• Specialist in Quantitative research projects and provide research methods consultation
• Analysed key aspects of the researches to evaluate the factors driving results and summarized results into presentations.
• Implementing on different kind of surveys: CATI surveys, online surveys, Business To Business, Face To Face and Mystery Shopping.
• Optimize research approach by working with key stakeholders
• Integrating with key members of research and analysis teams
• Leveraging primary and secondary research to drive deeper customer understanding
• Perform researches to figure out future market trends
• Specialist in applying the EFQM excellence model and the Dubai governmental excellence program (DGEP).
• Preparing a comprehensive action plan and corrective actions reports.
• Working with the business consulting team in benchmark studies.
• Handle the entire project including: Preparing the proposal, Designing the questionnaires, Briefing and Supervising the fieldwork, Analysing the data & Preparing the comprehensive report with the action plan and the corrective actions and finally Presenting the findings to the client.

Projects manager à Quest consulting company
  • Émirats Arabes Unis - Dubaï
  • mars 2007 à juillet 2010

• Directed Qualitative and Quantitative surveys for customers and employees satisfaction and needs
• Specialist in working on Dubai governmental excellence program (DGEP).
• Boosting Company Sales and reputation by providing training Courses for customer service employees on the best practices and the international standards of serving the customers.
• Handling several governmental sector projects that have been rewarded to the company where my scope of work was:
1. Preparing the proposal for the client
2. Designing the questionnaire
3. Supervising the fieldwork: conducting briefing session for the fieldwork team and then supervising the fieldwork during the data collection process
4. Analyzing the data & preparing a segmented excel report.
5. Preparing comprehensive report with the study findings and clear recommendations and Corrective action required

Éducation

Baccalauréat, Chemical Engineering
  • à Faculty Of Engineering
  • mai 2005

Specialties & Skills

Corporate Development
Market Research
Business Process Excellence
Research and Development
microsoft excel
Microsoft Outlook
Internet
Windows 9x, Me, XP
microsoft word
Microsoft PowerPoint

Langues

Arabe
Expert
Français
Moyen
Anglais
Expert

Formation et Diplômes

Lean Six Sigma - Yellow Belt (Formation)
Institut de formation:
Etisalat Academy
Date de la formation:
February 2016
Durée:
24 heures