Shakee Messina

•Execute marketing actions across all communication channels to meet IE University’s goals. •Develop the creative concept of new bachelor´s degrees to expand IE University’s portfolio. •Create and implement marketing strategies to increase lead generation for each bachelor's degree. •Implement nurturing tactics to promote conversions of candidates in the different stages of the funnel. •Collect and analyze data from campaigns to improve the impact on the marketing and communication strategies.
•Execute marketing campaigns and events to increase engagement across departments such as: IEU Athletics, Campus Life, Careers, etc.

• Ensure orders flow onto the system, providing season order booking reports
• Provide available orders reports to the account, receive and process booking requests
• Working in close collaboration with the other functional areas of planning, scheduling, demand management, and inventory management to ensure improved delivery performance, reduced inventory levels and reduced costs
• Analyze and track shipments and cancellations vs. forecasts to develop monthly forecasts in conjunction with sales team for monthly business planning
• Manage marketing and brand campaigns products directly with the brand manager
• Manage product launches with launch coordinator and monitor product delivery dates

• Data base digitalization of services of more than 700 Sports Marketing Assets
• Order, inventory management and clean-up of order book
• Work closely with the Sport Marketing Director with highlights and communication of order book challenges of all categories
• Provide athletes excellent services and support and support sports marketing events

• Met cost, productivity, accuracy, and timeliness targets reporting directly to CEO
• Managed marketing and product launch campaigns throughout the territory
• Strategically planned marketing campaigns and direct marketing events to improve store and social media visits.
• Strategically planned and managed logistics, warehouse and retail inventories, and customer services