Senior Product Manager
Etihad Etisalat Company
Total years of experience :13 years, 3 Months
- Responsible for product planning, execution throughout the product lifecycle, including: Market Analysis, Competitive Analysis, Business Case and Profitability Studies, Setting up road maps, Performance Monitoring and Customer Experience Analysis. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Identify, develop, and evaluate marketing strategy, market characteristics, maintain ATL/BTL campaigns.
- Design, develop and implement marketing & sales campaigns, employee incentive programs
- Evaluate target markets and proposed marketing strategies
- Product integration/launches/changes throughout implementation.
- Constructively contributed to proposal designs, prepared corporate presentations and assisted the business development team in negotiations and secured profitable commercial terms & conditions.
- Assisted the accounting department in completion of documentation, generated invoices and monitored the billing cycle to ensure timely collection of receivables
- Communicated consultancy assignment / project progress regularly to the senior management through consolidation and presentation of detailed performance reports
- Worked on strategic partnerships with 3rd party brands across the industry in challenging environments - commercially, operationally and technically - more recently on Mobily-VMWare strategic alliance.
- Actively coaches and mentors the on boarding, evaluation and professional development needs of staff on the product marketing team.
- Managing (Managed Router) services with focus on developing new features, enhancing current processes, and improving service quality.
- Handling multiple projects that aim to raise the product maturity, including but not limited to: process refinement, workflow management, value proposition enhancement, and service provisioning improvement.
- Studying and analyzing the pain points faced by all stakeholders and recommending viable solutions.
Establishing working relationships with relevant internal stakeholders to initiate and implement improvement Initiatives.
- Contribute to the identification of opportunities for continuous improvement of Managed Router services and processes taking into account leading practices, changes in business environment, cost reduction and service delivery improvement.
- Collect feedback from internal stakeholders on issues being faced and other requirements.
- Two years rotation with 360 degree around Marketing activities.
- Sales Support activities including: provide training material, track pipeline, manage stock availability, develop and update product templets, track & manage orders delivery, generate product revenue report.
- Business Operation: develop & update Product process end to end, track and close customers tickets, build CR and involve with IT UAT, Conduct full Product Simulation, identify & close product operation risks and gaps.
- Marcom: responsible of marketing campaigns, develop Marketing artwork based on product understanding, develop Marketing communicating plan, manage campaign end to end, develop campaign report upon closure.
Key Responsibilities:
New Business Development:
Prospect for potential new clients and turn this into increased business.
Meet potential clients by growing, maintaining, and leveraging my network.
Research and build relationships with new clients.
Plan approaches and pitches.
Participate in pricing the solution/service.
Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.
Client Retention
Present new products and services and enhance existing relationships.
Work with technical staff and other internal colleagues to meet customer needs.
Arrange and participate in internal and external client debriefs.
Business Development Planning:
Present new products and services and enhance existing relationships.
Work with technical staff and other internal colleagues to meet customer needs.
Arrange & actively participate in internal and external client debriefs.
Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
Management and Research:
Ensure that data is accurately entered and managed within the company’s CRM or other sales management system.
Forecast sales targets and ensure they are met by the team.
Track and record activity on accounts and help to close deals to meet these targets.
Mentor & Present business development trainings to developers and other internal staff.
Research & develop a thorough understanding of the company’s people and capabilities.
Understand the company’s goal and purpose so that will continual to enhance the company’s performance.
Key Responsibilities:
Interact with the walk-in customers and provide them with the products of their choice.
Assist the customers to make their purchases.
Communicate with the customers via emails and telephonic calls. Answer their queries regarding availability of products, reviews, new launches, price of books, etc.
Accounting, Business Mathematics, HRM, Economics, Business Communication, Finance, Entrepreneurship, Statistics, Marketing (Global & Services), MIS, Advertisement & Promotion, Operations Management, Industrial Marketing, Business Ethics, Total Quality Management, Research Methodology
Academic English course
Primary Education