Shakir Hasan

• Growth Strategy: Developed and implemented growth strategies and processes across the sales and marketing teams to fuel business growth through cost-effective lead generation and generating revenue from new clients based in the US.
• Leadership: Led a team of 20+ team members, providing guidance, mentorship, and support to ensure the successful execution of all sales & marketing operations.
• Budget Management: Developed and managed marketing budgets, allocating resources effectively to maximize ROI and achieve business and marketing objectives.
• Market Research: Developed comprehensive strategies aligned with company objectives and target audience, leveraging market research, competitor analysis, and industry trends to optimize business decisions.
• Performance Marketing: Oversaw the planning, execution, and optimization of multi-channel performance marketing campaigns across various platforms, including paid ads, social media, email, SEO, SEM, and content marketing.
• Client Strategy: Worked with 40+ US-based clients from various industries to create branding, lead generation, marketing, and sales strategies to help them increase their MoM revenue.
• Client Acquisition: Created and led the client-acquisition strategy across various offline and online channels.
• Client Relationships: Fostered relationships with key clients and partners to enhance sales opportunities, retain existing clients and maximize customer satisfaction.
• Brand Management: Managed the companys brand identity across all digital assets ensuring consistency in brand messaging.
• CRM Integration: Implemented CRM systems and tracking processes to increase sales productivity and efficiency.

• Team Leadership: Led a dynamic team comprising 100+ individuals and collaborated with more than 20 partner agencies to drive revenue growth and market expansion.
• Strategic Revenue Management: Managed the complete P&L responsibility, strategically conceptualizing brand perception to ensure market dominance and executing growth-oriented sales campaigns across diverse product categories, both offline and online.
• Revenue Optimization: Increased revenue ensuring optimal CAC and unit economics across all product categories.
• Marketing Campaign Development: Developed and executed highly successful marketing campaigns, blending organic and paid marketing strategies to achieve aggressive sales targets and business objectives.
• Market Penetration Strategy: Crafted and executed customer offline and online acquisition strategies tailored specifically for multiple markets, resulting in substantial market share gains and revenue growth.
• Performance Tracking and Improvement: Created, implemented and tracked KPIs to minimize spend and maximize conversions across the marketing and sales funnels.
• Budget Management: Developed and managed comprehensive budgets on a monthly, quarterly, and annual basis, ensuring optimal resource allocation and maximum return on investment for the sales department.

• Team Management: Built and managed from scratch from a 2-member team to a 50+ member team nationwide.
• Forecasting and Budgeting: Created comprehensive projections, and managed forecasting and budgeting for monthly marketing expenditures across all paid marketing channels.
• Process Optimization: Worked with the leadership team to create, scale, and optimize processes across marketing, sales, and customer success departments to improve internal communication and operational efficiency.
• GTM Strategy Contribution: Worked with the leadership team to shape the Go-To-Market strategy and facilitated the launch of multiple products and services.
• Revenue Generation: Developed sales projections and implemented lead generation campaigns to drive consistent revenue growth MoM to meet growth projections.
• Marketing Initiative Execution: Planned and executed various marketing initiatives throughout India to enhance brand awareness, build strong brand recall, and generate quality leads to support sales growth.
• Strategic Partnership Development: Identified, negotiated, and nurtured strategic partnership deals with industry stakeholders, agencies, and vendors to support business operations.

• Led offline and online marketing initiatives for North India.
• Played a key role in developing and scaling effective online and offline marketing campaigns for brand byjus.
• Helped scale team from 8 to 50+ people within a year.
• Created and ensured delivery of WoW projections for lead generation for my markets.
• Onboarded and managed external partners/agencies for digital and BTL campaigns to meet lead gen targets.
• Worked with sales and operations managers to bring efficiency in conversion metrics.
• Pioneered and scaled the byjus apartment campaign (BTL campaign) which I single-handedly ideated, executed, and scaled. The campaign alone generated leads upwards of 500k, translating to a revenue upwards of ~$20M.
• Helped ideate, plan, and execute Indias largest school contact program (Discovery School Super League) covering over 25000+ schools across India done in partnership with Discovery Channel catapulting brand byjus to a household name in India. The campaign generated 1M+ leads, translating to revenue upwards of ~$84M.

• Executed various BTL marketing campaigns across North India.
• Helped open up new markets across North India by generating leads and business prospects by setting up teams and offices in those locations.
• Onboarding and building strategic alliances with agency partners and third-party vendors.
• Worked closely with the sales and operations teams to optimize conversion metrics across all three departments: marketing, sales, and operations.
• Consistently overachieved lead generation targets across all locations.
• Helped define and create key marketing operations processes for multiple campaigns

• Executed B2C sales on premium leads.
• Built and maintained strong relationships with existing and new customers to ensure customer satisfaction and retention.
• Managed complete sales process including area mapping, prospecting, and pitching the product and services and selling to clients as per their requirements and usage behavior on the Byjus mobile application.
• Met with 16-18 potential clients every week to convert them to paid users and ensured that monthly revenue targets were met.
• Led my team in lead-to-sale conversions, maintaining an average lead to sale % of 15%
• Maintained sale to retention rate of 88%.
• Was in the top 20 BDAs in a department of 280+ BDAs

• Converted leads to customers via effective sales strategies.
• Executed B2C outbound sales via face-to-face meetings, cold calls, and email communication.
• Managed complete sales process including area mapping, prospecting and pitching the product and services and selling to clients as per their requirements and usage behavior on the Byjus mobile application.
• Met with 16-18 potential clients every week to convert them to paid users and ensured that monthly revenue targets were met.
• Consistently top 3 in my team in weekly revenue generated.

• Assisted VP marketing in creating and optimizing processes for marketing and sales operations.
• Assisted VP marketing in developing effective marketing campaigns - regional & international.
• Strategized and executed promotional events at trade shows to generate leads and create brand awareness.
• Helped open international markets in the Middle East - UAE and Saudi Arabia
• Identified and onboarded various third-party vendors to support marketing operations.
• Helped develop key partnerships with vendors for executing marketing events and trade shows.

- Having completed an internship at Bigbasket and witnessing the sudden surge in demand for online grocery delivery in India back in 2013, a colleague and I at BigBasket attempted to launch a similar initiative in our local areas.
- We established a subscription-based service called GroceryBag.in, which aimed to deliver fresh fruits and vegetables to customers' doorsteps the day after ordering.
- We partnered with a few residential societies in Greater Noida to attract customers.
- Within just 10 months of operation, we garnered over 200 subscribers and achieved a monthly recurring revenue (MRR) of 30, 000 rupees.
- Unfortunately, we had to cease our operations in April 2015 due to various challenges, including limited resources, a shortage of a robust team, my co-founder relocating permanently out of India, and a lack of experience in managing rapid growth, among other reasons.

• Helped develop day-to-day offers for customers.
• Helped execute BTL marketing campaigns across Noida.
• Supervised the setup and operation of kiosks in various malls across Noida.
• Helped achieve daily targets and increase the number of app downloads in given locations.
• Attended any queries from users regarding BigBasket, the app or the ongoing offers.