Digital Marketing Manager
Lootah Group Of Companies
Total years of experience :10 years, 8 Months
• Develops digital marketing strategy by evaluating economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, build and maintain our social media presence.
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Contribute marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measure the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identify the trends and insights, and optimize spending and performance based on the insights.
• Identify and analyze organization’s strengths and weakness, and respond to opportunities and threats in marketing environment
• Brainstorm new and creative growth strategies through digital marketing.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identify all the critical conversion points and drop-off points and optimizes user funnels.
• Monitor and optimize campaigns to meet the set KPIs
• Identify trends/insights, and optimize performance based on these
• Analyze data to solve problems and identify opportunities
• Effective ad copywriting and testing
• Google Campaigns and Analytic
• Developing talent within the team by providing guidance, mentoring, and coaching to achieve the defined goals.
• Devise strategic marketing and communication plans which influence the growth of both branches, locally and regionally
• Ensured all promotional campaigns and distribution decisions were carried out effectively and aligned with KPI’s, goals
and the business terms objectives.
• Coordinate for EPP services from all the banks in UAE to have an ease payment option for customers
• Responsible to ensure all collateral complies with Ministry of economic dept standards and requirements
• Devise strategies which influence all phases of marketing; design, distribution, advertising and public relations and assist
brand development
• Manage company social media platforms along with Chairman & MD personal accounts
• Manage ecommerce, web order from order requisition till order delivery
• Plan, co-ordinate and control the activities of the customer service team to maintain and enhance customer relationships
and meet organizational and operational objectives
• Manage stock, coordinate with warehouse for stock availability and order accordingly with overseas vendors
• Understand project requirements and concepts, use various techniques to create drafts and produce final design solutions
(like flyers, banners and billboards) Pitch creative ideas, collaborate with team members to lunch projects.
SEM-PPC Specialist | Digital Marketing | Social Media Analytics Measurement/Monitoring/Intelligence | Branding | Web Analytics | SEO | Google AdWords and Google Analytics certified professional | Youtube Analytics
•Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.
•Manage 8+ Pay Per Click (PPC) account with an approximate spend of AED 60k per month
•Utilize compelling ad copy, Google AdWords editor, A/B testing, exact phrase vs broad matching, day- parting, negative keywords, etc. to identify and correct & poor performers.
•Double Click Search analyze detailed data including CPC, Impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation.
•Lead generation campaigns across UAE and UK
•Managing social media which includes Facebook, Instagram, YouTube, LinkedIn for audience reach, lead generations and brand awareness
•Managing and optimizing 5 websites for SEO (Search engine optimization)
•Create, Execute, Test & Manage Search & GDN Campaign. Conduct extensive keyword research, analyze & test keyword performance. Develop and manage campaigns budgets, In-house campaigns. Create reports and analyze
•Re marketing on Cross Account & RLSA.
•Generating/Creating reports on weekly basis for Management
• Deliver Innovative digital channel projects and manage a team of professionals in delivering projects in time and within budget.
• Initialized Google Ads Campaign for search engine and display ads with the help of Google Keyword Planner, optimizing the competitive bidding resulting in 10% decrease in cost per lead.
• Off page optimization: - (Directory, Article, Social Bookmaking, Blog Commenting, Search Engine, Local and Business Listing) Submission, Press Release Submission, Forum Submission
• On page optimization: - Keyword analysis and research, Competitor analysis and research, Title, Meta Tag (description & keywords), Google analytics etc.
• Integrated Google Ads with Google Analytics to track behavior and demographics of the consumers coming on the websites eventually improving the performance of all campaigns by 30%.
• SEM: - Managing different Google AdWords and Bing AdWords accounts
• Develop, create digital marketing campaigns
• Building relations and collaborating with other corporate operating in the region.
• Developing local digital strategy in alignment with global digital road-map
• Conduct workshops and generate products and programs to increase the enterprise customer base and add business value.
• Drive manual process to digital to reduce workforce and have quality work flow
• provide Managers with a framework of guidance that will assist with the identification, improvement and enhancement of POS Machine
• Monitored and evaluated productivity levels and profit opportunities
1. Digital Marketing
a. Managing day to day running of the company’s social media accounts
b. Deliver social media monitoring and effectiveness report to management
c. Evaluate Digital Marketing Strategies and success ratio for creating Digital Marketing plans
d. Coordinating the creation of digital content
e. Lead the execution of brand digital campaigns, strategies and advertising programs
f. Coordinate with creative team on the development of text and images ads
g. Taking care of all Digital Marketing Components from SEO, SMM, SEM to Content Marketing.
2. Business Analysis
a. Manage BAW (Banking at work) portfolio
b. Delegating portfolios to concerns team for lead conversion
c. Creation and compilation of dashboards for monitoring data management (Customers and Service activity for retail sales team)
d. Analyze and identify leads received through web portal to Sales team
e. Analyze and report growth trends through monthly sales dashboards
f. Measure KPI’s and SLA to be compliant with bank commitments with the help of dashboards identifying gaps and opportunities to gain business
g. Maintain daily business dashboards to identify daily sales
h. Produce weekly and monthly reports on sales (gains and loss)
i. Managing customer complains
3. Technical Supports
a. Corporate internet banking
i. Streamlining Bank database related to Fund transfers
ii. Telex integration to customers
b. Wades protection system
i. Payroll check (Based on Government requirement)
ii. Qatari ID integration with ministry of labor
iii. Salary information file to be prepared and shared with Corporate customers (Only to HR, and signing authority)
4. Training's
a. Corporate internet banking training to customers
b. Wades protection system training's to corporate customers
c. Internal training on process and key products to new joiners
d. Refresher training to sales & Support team
- Manage team for support and operation activities for business technology cloud services provided to SME clients. Build SLA and SOP’s for support and operations activities for cloud services offered to SME’s which are performed by MEEZA at QSTP, joint venture of Qatar Foundations.
- Providing alternate banking channels to Enterprise customers ( Retail and Corporate internet banking/ Payroll solution/ Web portal / SharePoint / Mobile Applications for Retail and Enterprise)
- Create effective SMM strategies to create brand awareness in different social media channels
- Coordinating the creation of digital content (e.g. website, blogs, press releases)
- Develop local digital strategy in alignment with global digital road-map
- Drive traffic to websites using a variety of methods
- Improve search-engine rankings
- Conduct workshops and generate products and programs to increase the Enterprise customer base and add business value
- Ensuring quality sales and service of products along with generating leads and expanding of company portfolio.
- Preparation of Monthly, Quarterly and YTD MIS with accurate statistics and data ensuring teams alignment with banks strategy and targets and also monitoring team individuals performance and supporting during shortfalls.
- Monitor and evaluate sales results, productivity levels and profit opportunities, quarterly presenting it to the management, present the success stories and future plans to increase the productivity.
-Responsible for daily reports as well as MIS for Retail Sales team and report to Unit Head
AWARDS/ACCOLADES :
• Awarded for Coordinating Training Sessions For Clients & Self Development in Commercial Bank Of Qatar
• Awarded for Tamayuz (Customer Service) Commercial Bank
- Managing Corporate portfolio to explore the retail opportunities within the company.
- Exploring of corporate portfolio and approaching with a one stop retail banking solution for the entire organization.
- Maintaining relations with senior executives of companies such as GM’s, CFO’s and Head of HR to leverage the relation.
- Preparation of exclusive offers for companies with strong potential and educating Branches and front line departments within the bank about the special offers.
- Processing and review of retail credit facilities applied by customer through Relationship Associates.
- Promote & Sell the bank retail products to potential customers.
- Work towards achieving monthly targets and also promote and cross sell different banking products.
- Proposing potential companies to be enrolled to the banks approved list.
- Ensure that Customers are clearly communicated with all the policies & procedures.
AWARDS/ACCOLADES :
• Awarded for Outstanding Sales Achievements in Commercial Bank
Major in Information Technology
courses: Shiksha Parishad – 2013