Shalain Fernando فرناندو, Marketing Manager

Shalain Fernando فرناندو

Marketing Manager

HP Inc - Contractual

البلد
سريلانكا - موراتوما
التعليم
ماجستير, M. B. A. (Master of Business Administration)
الخبرات
14 years, 2 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :14 years, 2 أشهر

Marketing Manager في HP Inc - Contractual
  • سريلانكا - كولومبوا 1
  • أشغل هذه الوظيفة منذ فبراير 2020

- Responsible for planning and implementation of all marketing activities in Sri Lanka
- Prepare and monitor budgets.
- Initiating, coordinating, and monitoring all co-funded (intel, Microsoft, Windows) and partner driven (channel partners) marketing activities
- Plan and execute all online and offline consumer campaigns.
- Creative lead for Sri Lanka and Bangladesh initiatives (Market storming, retail promotions, social media campaigns, Events)
- Liaise and Manage agencies and vendors both locally and internationally for marketing activities.
- Manage all collaborative marketing initiatives with Distributors and channel partners.
- Main contributor & marketing lead in the development of "HP World" concept in Sri Lanka. (12 HP exclusive stores across the country through channel partnership to address business and brand objectives of driving channel business)
- Contributor in the first customer experience center and the first commercial store for corporate clients to fill in the gap of experience and business requirements.
- Lead all partner and customer events for consumer and commercial portfolios.
- Positively contributed towards retail and online visibility for laptops and printers
- Drive and monitor all social media campaigns for consumer and commercial products (Lead-gen campaigns, search campaigns, offline + online campaigns, awareness, and reach campaigns)
- Handling social media campaigns for Bangladesh.

Marketing Manager في M & R Consolidated
  • سريلانكا - كولومبوا 7
  • نوفمبر 2017 إلى يناير 2020

- Responsible for the conceptualizing and execution of promotional activities for clients across FMCG, consumer and construction industries
- Handled a range of key accounts of corporate clients by assisting them with promotional and packaging requirements.
- Responsible for market and business development

Product Executive في A. Baur & Co. (Pvt.) Ltd.
  • سريلانكا - كولومبوا 1
  • أغسطس 2014 إلى أكتوبر 2017

- Managed a range of consumer products; Biscuits, beverages, confectionaries and other niche brands in modern and general trade.
- Responsible for the P&L of the beverage category and Britannia Biscuits
- Responsible for forecasting sales and budget activities for the financial year
- Planning and implementation of marketing and promotional activities for respective products
- Liaised with all internal and external stakeholders including principals in carrying out activities to achieve business objectives
- Played a key role in the introduction of new brands to the consumer market and brand building.
- Continuous monitoring of inventory and sourcing both locally and internationally
- Overlooked the warehouse operations, distribution, other logistics.
- Responsible for approvals and correspondence with SLSI, Health ministry for products in the Consumer Division

Executive - Exports في A. Baur & Co. (Pvt.) Ltd.
  • سريلانكا - كولومبوا 1
  • أغسطس 2012 إلى أغسطس 2014

- Responsible for the total production of Cinnamon and timely delivery of export shipments.
- Responsible for maintaining quality of products and process throughout the production in association with ISO 9001 and ISO 22000.
- Managed a workforce of 50+ (Including warehouse staff and contract labor).
- Managed and responsible for an inventory of over Rs. 1 BN spread across a financial year.
- Assisted in New Product Development of value-added products to the local and export market (Baurs Cinnamon Drink).
- Management representative for ISO in 2014

Executive - Purchasing & Administration في A. Baur & Co. (Pvt.) Ltd.
  • سريلانكا - كولومبوا 1
  • يناير 2011 إلى أغسطس 2012

- Assisted with the general purchasing procedures in the centralized purchasing department.
- Assisted and overlooked general administrative proceedings

Internship في A. Baur & Co. (Pvt.) Ltd.
  • سريلانكا - كولومبوا 1
  • أبريل 2010 إلى ديسمبر 2010

Operational training in all operational divisions (Agri Inputs, Healthcare, Nutrition, Exports, Industrial Raw Material) and service divisions (finance, Purchasing, Administrative, Wharf) in a highly diversified organization.

الخلفية التعليمية

ماجستير, M. B. A. (Master of Business Administration)
  • في Cardiff Metropolitan University
  • نوفمبر 2021

Specialties & Skills

Social Media Marketing
B2B Marketing
B2C marketing
Social Events

حسابات مواقع التواصل الاجتماعي

اللغات

الانجليزية
متمرّس

الهوايات

  • Play Guitar
    For leisure
  • Play Tennis
    College Tennis Captain in year 2005 National Schools (Jathika Pasal Krida) Captain in year 2005 Represented Sri Lanka at the IPSF Games –Asan, South Korea in year 2005 Captained the All-Island Interschool Tennis Runner up teams in year 2005, 2003 and 2001 Senior Coloursman for Tennis 2002 to 2005 Junior Coloursman for Tennis 2000, 2001