PR & Marketing Manager
Creative Innovations
Total years of experience :15 years, 10 Months
Developing and monitoring budgets for lighting, electricals, lifestyle and battery divisions. Brands worked with include Philips, Liper, Leadsun, Safewell and Gaston.
• Supervision of sales campaigns for lighting showrooms - clearance sales and discount campaigns. Improvement in sales by 30% and customer traffic by 10%. Mega sale generated sales of 25M in December 2015
• Participation and exhibition in key events, 2016
a. Homes Expo - generated sales of 2M, 50 new contacts
b. Ideal Interiors - generated sales of 7M, 50 new contacts
• Headed the company’s website development project - obtained 1, 000 visitors per month with a lead generation of 10%
• Increased email customer database from 500 entries to 5, 000 entries
• In-store marketing initiatives for LED bulbs sold at supermarket outlets - improvement in sales by 50%
• Partnering with interest groups in the lighting industry to educate them on current trends in the lighting industry leading to awareness of company’s products and their benefits
• Liaising with company’s distributors countrywide to build networks in upcountry regions to achieve awareness and improve market share upcountry
• Involved in strategic planning for home brand Illumatt - logo re-design and application
• Revamped lighting showroom displays and improved showroom visibility
• Coordination with marketing agency to ensure all required activities implemented are within set standards of the company
Customer Service
• Provided training on customer service to branches countrywide - formal and on site demonstration
• Developed and maintained company point of sale system - containing all product details to enhance customer shopping experience
• Introduced customer feedback forms to all countrywide outlets
• Maintaining countrywide customer complaints register and following up to guarantee complaints are resolved in a timely manner to ensure client retention
• Ensuring company customer database is updated at all times
Event Management
• Motorshow 2013 - KES 2, 000, 000/=
• Assisted in Dunlop Zone Launch event - June 2012 - KES 4, 600, 000/=
• National Dealer Conference - April 2012 - KES 800, 000/=
• Motorshow 2011 - KES 1, 300, 000/=
• Planning, coordination and implementation of Kisumu Branch Launch in May 2011 with a spend of KES 800, 000/=
• BKT product launch in March 2010 - KES 500, 000/=
• Autoshows participation - corporate car clinics, Subaru festival, trade shows and exhibitions
• Coordinating dealer trips
• Implemented CSR projects and enhanced brand visibility where possible
Website - assisting in making of company website by developing relevant content and regular maintenance of the same by providing updated material. Also providing regular updates for company point of sale system.
Advertising
• Print Campaigns - monitor, execution and market response of marketing campaigns (Pirelli sales campaigns with a budget of KES 3, 000, 000), media utilized includes newspapers, magazines and billboards
• Outdoor - execution of advertising on benches and handled signage for selected AutoXpress outlets
• Electronic - handled advertising on cinema screens for Pirelli brand
• Digital - social media - managing company facebook page and twitter handle. Involved in development and implementation of company's digital strategy. Giving creative team direction on content development for e-shots and coordinating execution of communication via e-shots
• Involved in media buying and planning for all the above mediums
• Brand Manual - ensure all use of company and supplier brands and logos comply with guidelines in the brand manuals
PR
Write and approve press releases to ensure consistent representation of company's brands and develop and maintain cordial relationships with various media personnel
Vendor Sourcing and Corporate Merchandise
Sourcing for vendors, coordinating contracts and approving expenditures. Merchandise handled include staff uniforms, stationery, give aways, end year gifts and material, special occasion gifts
ISO
Maintaining ISO 9001:2008 documentation for the department and ensuring all procedures are followed and implemented as stipulated in the department's procedure manual
• Marketing bank products to potential walk-in clients
• Negotiation of fixed deposit rates for new and existing clients
• Handling account opening for new accounts
• Overall supervision of customer service at the branch
• Cross selling of the bank’s products
• Handling and resolving customer complaints
• Organizing workflow to meet customer timeframes
• Communicating and coordinating with internal departments
January 2011 - August 2013 Masters in Business Administration at United States International University • Concentration: Strategic Management • Grade Point Average (GPA) - 3.76/4.0 Relevant Courses: Strategic Responses to Turbulent Environments, Management of Technological Innovations, Contributors to Strategic Management, Transnational Strategic Management and Strategic Management Internship
January 2004- August 2007 Bachelor of Science in International Business Administration (IBA) at United States International University • Concentration: Finance and Marketing • Grade Point Average (GPA) - 3.77/4.0 Relevant courses: • Marketing: Marketing Information Systems, International Marketing, Marketing Research, Marketing Communications and Buyer Behaviour, and Services Marketing • Finance: Financial Information Systems, International Managerial Finance, Corporate Finance, Investments, and Money and Capital Markets.
September 2001-June 2003: GCE 'As' levels in Jalaram Academy, Kisumu - 4As
GCE 'A' levels in Jalaram Academy, Kisumu - 3As September 1997- June 2001:
GCE 'O' levels in Jalaram Academy, Kisumu - 6As, 2Bs