Manager- Retail & Operations
Retail Avenue (pvt) Ltd. ( A division of Dolmen Group)
Total years of experience :30 years, 11 Months
Responsible for Heading Retail Operations of the Division of Dolmen Group, managing the master franchise of the brand, Giordano, for the region of Pakistan; formulating and executing a 360 degree Business Expansion Plan in retail, with Giordano, being a stepping stone and networking for acquiring franchises of International Brands alongside, in order to become one of the leading retail franchisee in the region, in long run.
Responsible for Managing Retail Operations, sales, developing new business strategies, foot print expansion, store lay out, staff recruitment, marketing, brand building activities and retail staff training.
• Expansions in retail by two doors and make them operational with period of 20 days.
• Relocation of two stores on bigger place which is more cost efficient and profitable.
• Looking after over all retail operation.
• Recruitment of management of Retail Team.
• Building up and retail excellence training of retail team.
• Project handling from designing to execution and launch.
• Co-ordinate and execution of marketing activities.
• Launch and post launch sales of Crescent Lawn.
• Inventory Management
• Stream line assortment planning to avoid unnecessary inventory at retail.
• 45% growth in both volume and revenue over year on year.
Levi Strauss Pakistan (Pvt) Ltd Mar 03 - Dec 08
Franchise Manager (South)
Responsible for development and expansion in Franchise network, Retail sales, store development, team building and brand building activities. Major initiatives and achievements are: • Launch of Levi Strauss Signature® brand with four exclusive doors within a period of three months.
• Established nine sales point for Levi Strauss Signature® within a period of two months.
• Project Management of Levi's Flagship store from idea/concept to budget and launch.
• Managing Retail Operation of own and operated and franchise business of South region.
• 45% sales growth over year on year in terms of revenue. (Highest 49% in 2006)
• 40% sales growth over year on year in terms of volume. (Highest 60% in 2006)
• Ensured profitability of both own and operated & Franchisees by improving retail KPI's and selling skills of retail staff.
• Executed marketing strategies to build brand equity and product awareness among masses.
• Implemented learning program to trained Retail Sales Staff on product knowledge, Visual Merchandising Standards and customer services.
Area Sales Manager Oct 99 - Mar 03
• Account receivable management (Reduce 30 million receivables in period of 45 days)
• Liquidation of 8000 cases of Glaxose-D in a period of 45 days.
• Planning and execution of targets on daily, weekly & monthly basis.
• Implementation of company Sales Operation system.
• Trained Sales force for product knowledge, reporting, shop categorization and target selling.
• Developed new territories and appointed DSF’s which enabled me to increase retail coverage.
• Introduce new concept and launch of Knorr brand in 1993.
Sales Representative Jan 93 - Aug 97
Responsible for managing business of 25 million with two distributors, managing two territory supervisors and field force of 28 persons. Worked in Quetta and surrounding territories from 2002 to 2003 which gives me a broad exposure of rural market.
• Account receivable management (Reduce 30 million receivables in period of 45 days)
• Liquidation of 8000 cases of Glaxose-D in a period of 45 days.
• Planning and execution of targets on daily, weekly & monthly basis.
• Implementation of company Sales Operation system.
• Trained Sales force for product knowledge, reporting, shop categorization and target selling.
• Developed new territories and appointed DSF's which enabled me to increase retail coverage.
• Introduce new concept and launch of Knorr brand in 1993.
IBL (Gillette Pakistan) April 91- Dec 92
Sales representative
Responsible for managing business of 1 million
• Increased retail coverage by 20%.
• Sales growth of 45% in a year.
• Availability of products at retail shelf
• Launch of new products like Sports Razor.
• Display products on eye level.
MBA Preston University 1997
B.Sc. University of Karachi 1989
