Marketing Manager
SALARPURIA SATTVA GROUP
Total years of experience :7 years, 4 Months
Developed and implemented marketing strategy for the organization Generated leads through various mediums i.e. print, outdoor, radio, TV, digital marketing, branding, sponsorships, exhibition, corporate tie ups with various institutions/associations Led all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, re-targeting etc. in collaboration with appointed digital marketing agencies Managed the creative agencies; from briefing, to being part of the concept evaluation, production planning and final execution Managed In-house production team - briefing, guidance to graphic designers, evaluate creative layouts & final execution Vendors Management (selection, Negotiation & development) Review the report on analytics for website, social media and digital advertising Meet with agencies stakeholders on regular basis to reviewwebsite performance and ensure integration of insights into digital marketing strategy
Successfully launched several projects across cities in south India Initiated & executed exhibitions and events in the middle east countries for lead generation Successfully launched Serenity project which generated revenue of more than 150 Million Organised first of its kind property exhibition in different regions of Saudi Arabia for Indian projects
Coordinated with printers for brochures, leaflets & other marketing collateral requirements Ensured all the retail stores and sales team have the marketing collateral required for creating visibility, offers or promotions and for promoting any specific brands or occasions Ensured smooth follow up process with respect to tie up with different corporate tie-ups Handled online sales & ensured timely delivery of the product to the customers Coordinated with advertising & PR agency