Product Development Coordinator
Qatar Airways
مجموع سنوات الخبرة :8 years, 9 أشهر
Led multi-channel campaigns to boost Privilege Club revenue and engagement, managed joint marketing efforts with tourism partners and utilized SQL and BI tools to analyze campaign data for actionable insights. Created monthly performance reports for senior management, collaborated with cross-functional teams to design data solutions using Power BI and leveraged data to enhance the online customer experience
As a Digital Product Owner, I led the product roadmap for websites, e-CRM and digital transformation initiatives, aligning them with business goals and customer needs. I analyzed customer data to identify trends, collaborated with cross-functional teams to design and implement content and features and managed multiple digital products. Working with Scrum Masters and Developers, I utilized Adobe Experience Manager, Campaigns and Analytics to enhance product features increasing open rates by up to 40% and user engagement by 32% on the corporate site. Output of marketing automation increased by 25%. Additionally, I optimized project management using Jira, effectively prioritizing and managing sprints, resulting in improved customer satisfaction and streamlined project delivery.
Using my Digital Marketing experience I managed social media content for Honda Qatar, GAC, Volvo Qatar and Casio. I updated website content, executed SMS and email marketing campaigns and coordinated with stakeholders to meet their needs. I ran and monitored budget-friendly digital marketing campaigns, including Google AdWords and Meta increasing user engagement by 35% and leads by 48%. I also used Tableau for data analysis, generated insightful reports and supported strategic decision-making.
In my role as a seasoned Digital Marketer, I specialized in crafting and executing strategies across various digital channels, including social media, email, SEM and display ads, to achieve business objectives. My expertise lay in conducting thorough market research, managing campaigns effectively and overseeing budgets to maximize ROI. I excelled in analyzing customer behavior, enabling me to refine strategies and drive performance increasing new customer interest by 28%. I thrived in collaborative environments, consistently aligning marketing efforts with broader business goals.