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Shantanu Dubey, Founder & CEO

Shantanu Dubey

Founder & CEO·Violet Innovation

India

Master's degree, Marketing

Work experience

Total years of experience: 14 years, 0 months

Founder & CEO

October 2021 - Present

Violet Innovation

Noida, India

October 2021 - Present

• Led investor relations, including preparation of financial models, pitch decks, and
performance reports for stakeholders.

Company industry:
IT Services

Co-Founder & Chief Marketing Officer

August 2024 - November 2025

Lyfeindex Limited

New Delhi, India

August 2024 - November 2025

• Established Lyfeindexs India operations from inception, setting up product presence,
partnerships, and brand visibility.
• Recruited and built high-performing Sales, Marketing, and HR teams to ensure market
penetration and operational success.
• Designed and executed comprehensive go-to-market and marketing strategies tailored to
Indian and regional markets.
• Led investor and stakeholder engagement, preparing and presenting financial forecasts,
projections, and investor decks.
• Oversaw financial planning and analysis to align India growth with the global business
model.
• Directed end-to-end sales pitches, client engagements, and marketing campaigns to
strengthen brand positioning.
• Represented Lyfeindex at international events, including Web Summit Qatar 2025, to
enhance visibility and investor networking.
• Planned and executed large-scale events and partnerships, negotiating with vendors,
sponsors, and media partners for ROI optimization.

Company industry:
Social Services

Associate Vice President (Consumer Brands & Analytics)

January 2018 - October 2021

Chrome Data Analytics and Media

Noida, India

January 2018 - October 2021

• Championed marketing and branding strategies, driving year-over-year
revenue growth and ROI improvement.
• Managed a corporate business development team to secure long-term
clients and strategic partnerships.
• Responded to RFPs and developed tailored solutions for high-profile
clients, enhancing client satisfaction and retention.

Company industry:
Media Production

Sales & Marketing

August 2017 - May 2018

Oberoi Hotels & Resorts

New Delhi, India

August 2017 - May 2018

• Managed global sales portfolio for the Oberoi brand, exceeding revenue targets through
relationship-driven client engagement.
• Negotiated contracts, strengthened client relations, and ensured high levels of guest
satisfaction across corporate accounts.

Company industry:
Hospitality & Accomodation
Job role:
Sales

Sales Manager

June 2012 - August 2017

Taj Hotels Palaces Resorts Safaris

Gurgaon, India

June 2012 - August 2017

• Delivered consistent revenue growth, generating INR 7.8 Cr in FY2016 through targeted
B2B and corporate client acquisition.

Company industry:
Hospitality & Accomodation
Job role:
Sales

Education

Indian Institute of Planning and Management

January 2012

January 2012

Master's degree, Marketing

India

GPA (rating): Good

GPA (rating): Good

Indian Institute of Planning and Management

January 2012

January 2012

Master's degree, Marketing & Finance

India

Birla Institute of Technology

January 2010

January 2010

Bachelor's degree, Marketing

India

Skills

BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
FINANCIAL MANAGEMENT
Intermediate
FINANCIAL MANAGEMENT
Intermediate
FINANCIAL PLANNING
Intermediate
FINANCIAL PLANNING
Intermediate
INVESTOR RELATIONS
Intermediate
INVESTOR RELATIONS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
SELF DISCIPLINE
Intermediate
SELF DISCIPLINE
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
CONFLICT MANAGEMENT
Expert
CONFLICT MANAGEMENT
Expert
CORPORATE FORECASTING
Expert
CORPORATE FORECASTING
Expert
ENTREPRENEURSHIP
Expert
ENTREPRENEURSHIP
Expert
FUNDRAISING
Expert
FUNDRAISING
Expert
INNOVATION
Expert
INNOVATION
Expert
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MENTORSHIP
Intermediate
MENTORSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate

Languages

English

Expert

Hindi

Expert

Hobbies and interests

innovation forums.
Participating in global tech events
Progressive Trance music,
Formula 1 enthusiast,
Travel,
Landscapes),
Portrait,
Lifestyle,
(Boudoir,
Photography
Advocate for mental health awareness and community-building initiatives.
global travel.
progressive trance music,
Enthusiast of Formula 1,
Passionate photographer,