شارل Dsouza

Brand Management
• Experience in brand management by developing
campaigns in line with company objective and brand
image.
• Represent the company and handle all brand
communications with 50+ clients in F&B, Retail and Lifestyle.
• Ensuring brand consistency, of creative and communication
assets throughout all marketing channels.
• Conduct analysis of result through interpretation of data and
market research.
• Preparing the business pitch presentation to provide insights
on the business model and to increase B2B Sales.

Account Management
• Represented the company and built good rapport with all
our client brands.
• Support the companies with lead generation and agency
advertising campaigns to increase sales.
• Working with each brand manager for key accounts and
special projects.
• Executed BTL activities (new product launch, listing, sampling
and promotions).
• Generated marketing calendar across the business and
developed shopper marketing strategies for clients.
Budget management and analysis:
• Assisted with ongoing campaigns and projects, tracked
analytics and generated reports.
• Conducted regular visits to monitor competitive activity,
evaluating visibility and market coverages of our products.
• Prepare business presentations and data reports monthly,
quarterly and yearly that give insight of the company’s
marketing performance.
• Preparing and analyzing budgets and quarterly forecast for
all marketing activity.
• Resolve client enquiries and report conflicts at management
meetings.

Social Media and Digital Marketing:
• Research ways to attract more followers, increase customer
engagement, and keep up to date with the latest trends and
developments in social media and digital marketing.
• Assist in analyzing marketing data (campaign results,
conversion rates, traffic etc.) through SEO, Google Analytics
and social media.
• Create and maintain a social media calendar to generate,
edit and publish content keeping in mind the brand image
• Responsible for scheduling of shoots and organizing for all
required content creation equipment.
• Creation of writing content for push notifications through the
app, SMS and Email Campaigns (Mailchimp).

Event Management:
• Pitched and organized end to end events to drive marketing
programs; managed event sponsors, sought additional
sponsorship revenues and identified benefits.
• Creation of event calendar in order to prepare marketing
content and marketing material for the events beforehand

• Meet & greet potential clients and provide a recommendation of suitable accessories that cater to their needs and ensuring no client is left unattended
• Accountable for timesheet data entry of customer
• Responsible for stocking and management of important documents required in the showroom
• Accountable for preparing documentation such as Policy Schedule of vehicles being delivered
• Preparation of gate pass to release vehicles
• Responsible for keeping track of demo cars and approving test drive documentation
• Good knowledge about Powerpoint presentations, PDF file, Microsoft Word and Excel spreadsheet

• Interpret data, analyze results using statistical techniques and provide ongoing reports
• Define and manage the annual marketing plan
• Creation of marketing strategies across channels and execution to drive traffic.
• Identify and lead opportunities for broad customer experience improvements.
Feb ‘14 to Jan ‘18
• Measure and monitor program effectiveness.
• Drive coop marketing programs with internal and external stakeholders.
• Conceptualize, build and execute a client marketing program.
• Email based Liaison with customers and stakeholder
• Documentation of all invoices
• Organizing and tracking records related to Purchase Orders, delivery receipt of the products, signed invoices and so on.
• Handling of customer calls, enquiries & price quotation of products
• Arranging coordinating with clients for meetings and making necessary appointments
• Cheque collection
• Delivery & Transport coordination
• Other administrative work like documentation, data entry, etc.