Shari Williams

Al Waab Farm - www.alwaabfarm.com
Doha, Qatar

Al Waab Farm is a world leading and renowned Straight Egyptian Arabian breeding farm. With over 100 team members, and 200+ horses, it is one of the largest Arabian breeding farms in Qatar.

Key Responsibilities:
Developing and directing organizational strategy
Creating marketing and business plans
Creating brand guidelines and ensuring all marketing materials and communications adhered to these
Website creation and management
Social media management including content management and creation
Sponsorship management - identification, negotiation and management of partnerships with International events.
Event management - internal and external
Project management
Design & creation of key marketing materials including sales materials, print and online advertising
Preparing & managing budgets and reporting on expenditure
Drafting organizational policies and procedures
Overall management of staffing, employee compensation and benefits
Overseeing financial accounts, arranging payments
Purchasing & supplier management
Client liaison including building and maintaining relationships with key stakeholders


Sofidel Intertissue Ltd - www.intertissue.co.uk
South Wales, United Kingdom
July 2017 - November 2018

Sofidel Intertissue is one of Europe’s leading tissue and paper manufactures.

Key Responsibilities:
Development & implementation of consumer and B2B marketing strategies spanning across the UK and Ireland
Brand manager to UK’s number one branded kitchen roll Regina Blitz
Management of marketing team including running weekly team meetings, setting objectives and personal development plans
Creation and delivery of marketing presentations to key retailers across the UK and Ireland
Development and implementation of marketing campaigns (both ATL & BTL) for key multiples within the UK
Design and creation of sales tools including advanced PowerPoint presentations, brochures, catalogues, email campaigns, and POS materials
New Product Development, and Project Management
Data analysis - consumer & competitor market research
Content creation including imagery, social media content and adverts for marketing campaigns
Management of all marketing supplier relationships including PR, Digital and Designs agencies
Budget planning and management

Bon Bon Buddies - www.bonbonbuddies.com
South Wales, United Kingdom
May 2016 - June 2017

Bon Bon Buddies is one of Europe’s leading licensing and confectionery companies.

Key Responsibilities:
Development & implementation of marketing strategies spanning across the UK, Europe and the Middle East
Brand manager to leading sour confectionery range across the UK, Europe & the Middle East
Management of marketing team including planning and monitoring objectives/workload, acting as mentor etc.
Creation and delivery of key marketing presentations for both corporate and brand activities
Design and creation of key sales tools including advanced PowerPoint presentations, brochures, catalogues, email campaigns, and POS materials
Development and management of direct marketing campaigns used to engage buyers, customers and key business stakeholders
Data analysis and market research
Management of all Bon Bon Buddies corporate and brand websites
Management of 4 social media pages content planning and implementation
Management of all online advertising campaigns including Facebook, Google Adwords etc
Content creation including blogs, videos, imagery, adverts for marketing campaigns
Planning and creation of internal marketing communication
Management of all marketing supplier relationships including PR agencies, and or printers etc
Budget planning and management

Key Responsibilities:
Brand manager to leading sour confectionery range across the UK, Europe & the Middle East
Conceive and develop efficient and intuitive marketing strategies
Assisted to organize and oversee advertising/communication campaigns, exhibitions and promotional events
Assisted to conduct market research and analysisManagement of all Bon Bon Buddies corporate and brand websites
Daily management of 4 social media pages content planning and implementation
Daily management of all online advertising campaigns including Facebook, Google Adwords etc
Content creation including blogs, videos, imagery, adverts for marketing campaigns
Assisted in budget planning and management

- Account handling
- Consulting clients about campaign requirements & objectives
- Formulating strategies
- Agreeing timescales & budgets
- Preparing creative briefs for online & offline campaigns
- Monitoring & chasing work progress
- Devising & implementing PPC campaigns
- Management of client websites using CMS systems such as Wordpress & Magento
- Management of client Social Media pages using Facebook, Twitter, Google +, Pinterest & LinkedIn
- Management of e-newsletter campaigns including the content planning, copy writing & deployment using CheetahMail & Campaign Monitor
- Writing reports and presentations
- Delivery of ideas and final products to clients for review
- Financial administration
- Management of interns, setting daily tasks & providing feedback

Clients include: Rugby Football Union (RFU), Monster, South West France Wines, French Goats Cheese, Lovingbritain.com

- Assisted in the preparation & delivery of marketing plans.
- Responsible for updating & maintaining both STUDIO & World Movies websites & social media pages.
- Implementation of PPC Campaigns using Google Adwords & Google Analytics.
- Liaising with stakeholders, including suppliers, partner organisations, & industry contacts.
- Prepared creative briefs for on air & online promotions.
- Managing the production & delivery of marketing materials such as posters, e-newsletters.
- Assisted in the preparation and coordination of key events e.g. World Movies Secret Cinema (1 & 2) & STUDIO’s ‘I am Eora’ premiere screening event.

- Provide administration & coordination support to the marketing & production teams.
- Liaising with suppliers& colleagues to ensure the delivery of key materials & programs.
- Assisted in updating and maintaining STUDIO & World Movies websites.
- Assisted in the production of live and pre-recorded programs e.g. STUDIO Art Breaks, ‘For the Love of Books’ & STUDIO’s live coverage of The 2011 Helpmann Awards.
- Organising staff events, travel arrangements, office supplies, couriers.