Marketing Manager
muSharp
Total years of experience :3 years, 4 Months
-Spearheading brand establishment, enhancement of brand image and awareness, and proactive brand improvement strategies.
●Leading social media activations, content management, PPC campaigns, brand merchandise initiatives, and conducting industry research.
●Masterfully utilizing social media software such as Meta Business Suite to curate a dynamic content calendar and evaluate user feedback. Executing a holistic range of tasks geared towards amplifying sales performance.
●Innovatively harnessing SEO techniques to drive substantial organic traffic to the company's official website. Pioneering content creation and marketing endeavors, leveraging open AI and generative AI products to create cutting-edge concepts.
●Collaborated closely with the CEO on groundbreaking projects spanning Agriculture, Food, Technology, and Healthcare sectors.
●Orchestrated successful joint ventures with UAE-based enterprises to export and market top-tier agricultural products.
●Took charge of brand establishment and strategic marketing for emerging non-tobacco brands.
●Drove comprehensive market research to identify viable dairy projects with untapped potential.
●Crafted comprehensive branding briefs, steered meticulous brand planning, campaign scoping, and creative agency communication for cigarette brands. Executed end-to-end idealization, launch, and implementation of a highly impactful national campaign for the KISAN cigarette brand.
●Formulated captivating social media strategies that captivated audiences and amplified brand visibility. Produced high-impact SEO content to drive organic traffic through strategic keyword deployment, back-linking, meta titles/descriptions optimization, leveraging tools such as Google Analytics, SEMrush, and WordPress.
●Championed digital marketing initiatives that facilitated robust growth. Pioneered research initiatives to identify high-impact topics and keywords for generating leads and driving IT product sales.
●Generated compelling content for precision-targeted PPC campaigns.
I have done MBA in marketing and achieved first division in the result. I was able to achieve A- grade in my final Market Research project. I have done several marketing projects and branding projects in my MBA tenure.
PROJECTS COMPLETED: Branding & Advertising Management/ Prince Biscuits: Created a brand extension for Prince LU (Chocolate Cereals) along with its advertising campaign and conducted a Brand Audit. Marketing Strategy: Conducted a qualitative product category research (Toothpaste) and analyzed it using PIVOT analysis. Marketing Research/ Menu Foods: Conducted a complete qualitative and quantitative marketing research for the brand MENU. Moreover, also conducted 3 focus groups and professional interviews of Managers. OB & Leadership: Professionally interviewed managers of MNCs to apply concepts of OB. ACF/ Investments: A complete financial analysis of Steel Industry. Also, maintained 4 portfolios in the stock market for a period of 10 weeks. Sales force Management: Created a sales strategy for an online business to boost its sales on the social media. Research Project, Thesis in BBA/ “Role of Social Media in Promoting SMEs” SME & Entrepreneurship/ DLON Collection: Created an online clothing business and made it operational Computing 1-3 / Word, Excel. Access and Dreamweaver Applications Advertising/ Pantene: Developed communication brief, media campaign, and media plan.