Senior Area Sales Manager
Colgate Palmolive
Total years of experience :14 years, 1 Months
Target Oriented Sales, daily, weekly, monthly, quarterly, Half yearly & yearly.
•Distributor handling and it has to be ensured healthy ROI of 25% per annum of a distributor.
•Remapping and restructuring of areas where it is required
•Market intelligence
•Market recievable should be minimum per distributor around 25 to 35% per month
•Sales analysis Channel wise/sku wise/brand wise/area wise.
•Team Handling
•Conducted 1 training for DSF's to refresh their job responsibilities and company bench mark/standards for merchandising/sku depth shop wise or channel wise
Colgate Palmolive as Deputy Manager Trade Visibility From
Islamabad and was looking after 30 distributors).
Job Responsibilities(Area Worth Rs. 90 million Approx per month)
•Designed & Implemented plans for the area field force (Distribution Officers, Dsf's, Merchandising Representative and Rsr's) for achieving the agreed distribution, coverage, merchandising & promotion objectives.
•Ensured implementation of cycle plans & activity recommendations for each brand.
•In conjunction with Zonal Manager, assigning monthly objectives/cycle instructions to Field officers & Dsf's and providing subsequent support & follow up for achieving these objectives.
•Managed & ensured that (Dsf's/FO's) are working as per agreed working standards by monitoring their activities through market visit/visit notes.
•Actively participated & assisted Zonal Manager in carrying out administrative action (reports, returns, meetings, warehouse operation) at area level.
•Identified and provided On-The-Job training to FO's/Dsf's. Ensuring that the field force of area is being developed to perform their activities efficiently & actively.
•Establishing good working relationships with (FO's / Dsf's), distributors and trade so as to provide timely and quality information to the Zonal Manager.
•Re-structuring and streamlining the distribution network & carrying Snd secondary sales system in the biggest metro of Pakistan.
•Actively involved in developing a strong area team.
Karachi-2 including Coastal Belt of Karachi).
Reporting to Zonal Manager Karachi and managing the biggest Area in terms Value & Volume of the Company. Direct reports include Four field Officers, 23 Dsfs. Indirect reports include 6 distributors, 8 Distribution Manager, 6 Field Managers & 20 Salesmen.
PECHS-CLIFTON-SADDAR).
Reporting to Area Manager Karachi and managing the biggest section in terms Value & Volume of the Company. Direct reports include 8 Dsfs. Indirect reports 7 salesmen
PECHS-CLIFTON-SADDAR).
Reporting to Area Manager Karachi and managing the biggest section in terms Value & Volume of the Company. Direct reports include 8 Dsfs. Indirect reports 7 salesmen
Brand Activation experience with the leading FMCG multinational.
Was looking after BTL/Brand activation activities for Kraft Products(Tang, Kraft cream Cheese, Maxwell Coffee, Dressings & Mayonnaise
Management- By Mr. Shoaib Baig Strategic Time Management- By Mr. Yameen Uddin Leader Ship Skills- By Mr. Usmani
