Sharjeel Akhtar

Founding staff member for MENASA’s first and leading $1 billion e-commerce dedicated free zone, designed to be the Silicon Valley of the Middle East.


Key achievements
- Heavily contributed to strategizing initial marketing campaigns, design of the facilities, project management of the free zone, product and process development, among other areas leading to a promotion from Senior Marketing Executive to GM of BD and Sales
- Delivered over AED 20 million worth of total revenue in pre-leasing and leasing
- Leased 45% of the 2.1 million sq.ft free zone within first 4 months of launch, on-boarding multiple multi-billion dollar brands
- Managed multi-million dollar accounts comprising of multi-billion dollar companies including but not limited to Coca-Cola, Estee Lauder, The Kering Group, ECCO, Apparel Group, DHL, Hellmann Worldwide Logistics, Pandora, among others
- Moved first customers on-site and on-boarded the first partners
- On-boarded and led a team of 11 people
- Developed a full-scale partner ecosystem, giving the free zone a compelling value proposition Established relationships with trade associations, chambers of commerces, business councils and a wide array of e-commerce service providers
- Represented the brand internationally hosting delegations, events and exhibitions

Streamlined operations, scaled existing business and developed new revenue streams for a full- scale media and digital agency.


Key achievements
- Contributed AED 1.6 million over a 2-day business club event
- Contributed AED 350, 000 over a 6 month time frame from a fresh business vertical: digital.
- Official sales consultant for Shock ME's Heart 107.1 FM, Dance 97.8 FM, Hala 95.6 FM radio stations

Developed a holistic brand identity and expanded the Florida-based digital agency's profile and teams.


Key achievements
- Conceptualized and successfully executed business scaling strategies for multiple online brands, contributing to double digit percentage increases in traffic and revenues
- Managed a team of 60 people including design, development, digital marketing and social media teams
- Worked with cross-border teams across the US and Pakistan to drive integrated media communication strategies for all consumer touch points
- Joined the organization when it had 25 people and left when it was at a strength of 150+

Founding staff member for Pakistan's first financial marketing organization with global offices in the UK and USA.


Key achievements
- Oversaw the implementation of the corporate structure and vision by constructing the corporate profile, brand identity and developing the Edge & Chase brand
- Supervised the Business Development team and oversaw design, digital marketing, marketing collateral and client outreach
- Designed marketing campaigns for clients with the end-goal of generating sales leads Generated PKR 5 million in revenue within the first 9 months of operations

Founding staff member for the first liberal arts university and the largest investment in higher education in the history of Pakistan.


Key achievements
- Overachieved the set targets for students recruited for the academic years 2015 and 2016, on- boarding the first and second batches of the University
- Led the events wing of the Student Marketing and Recruitment team, managing a team of 5+ personnel
- Conceptualized and executed national marketing campaigns and outreach and accumulated 2, 000+ admissions applications against a target of 800
- Left the University when it was ranking among the Top 5 in the country within the span of its first 2 years