Sharjeel Moinuddin Moinuddin Qasim Ali

Introduce new business modules, implement them and increase the sales.
Project management, site supervisions
Sports floor installation, Floor coatings applications.

AN INDUSTRY LEADER IN CHEMICAL AND PIGMENT DISPERSION
Chromaflo Technologies is one of the largest independent global suppliers of chemical and pigment dispersions to the thermoset composites and architectural & industrial paint and coatings industries. Our diverse technical and custom manufacturing capabilities provide color solutions to meet the most complex requirements.

My Role:
Sales & Business Development for North & East India Region, Nepal, Bangladesh & Pakistan market.
Key account management for selected clients.
Product Development.

Competitive bench-marking & New Competitive, profitable Product Deployment.
Product life cycle management.
Tracking product performance.
Dealer Tinting System (Operations, Policy Designing and Implementation)
Customer Complaint Management.

Key Achievements: Successfully Launched New Products No.1 Silk, Super Shaktiman, No.1 Primer, Shakti Primer, Master Emulsion, Self Clean, Weather PRO, & Signature Finish in just one year.

Highlights:
• Successfully achieved:
 Company level brand awareness targets with various media like (Radio, Signboards, Website, Magazines, Social Media & Exhibitions etc.)
 40% growth in sales by various Retail merchandising activities at Dealer Counters.
 Launched Royale Crsytalle (Anti Bacterial & Stain Resistant coating)
 Launched Designer Finishes for Bahrain Market.
 Launched series of Exterior Products (Tuff, Weathercoat Matt, Value Matt Emulsion Exterior)
• Executed:
 LEAD Free Campaign (a regional level initiative) to achieve regional level goals
 Livery Change-over for entire Bahrain Market
• Ensured maintenance of service level at Dealer Tinting shops with Quality Service Engineers
• Development of trade marketing plan for sales team, retail and distribution incentives in coordination with Trade marketing and Modern retail team
• Leading the Competition tracking activities for newly launched products by collation of data / information from various sources like sales team, market visits, published data, etc. & preparing reports on category, SKU, packaging, offers and margins analysis
• Tracking Brand performance/Brand review through sales analysis, cost & profitability analysis to arrive at short term and long term Brand strategies
• Spearheaded:
 Team for getting Berger Paints Product's approved from Ministry of Works of Kingdom of Bahrain (total 12 Directorates under the Ministry)
• Administered Key Retail and Project Sales Accounts, also liaised with Consultants, Interior Designers and Architect Segment
• Analysed potential retailers & executed T2 Stores (Specialized Retail Sales Concept by Asian Paints) for Bahrain Market.
• Played a vital role in Customer Complaint Management System and achieved unit level targets
• Served as Lead QEM Auditor

Clientele:
• Nass Construction, Almoyyed, Manazel, Al Karar etc.

Kansai Nerolac Paints Ltd., Mumbai Jan’09 - Feb’10
Marketing Executive

Highlights:
• Monitored signage management of CCD Dealers and ensured that all depots are devising and maintaining consistence for corporate identity
• Enhanced the bottom line of the organization by handling shade costing exercise as well as made significant difference in top line (Volume sales) Vs competitor’s products
• Performed in-depth analysis and assessed around 400-500 odd shades for enhancing the offering for the organization by completing a project with Industries giant likes NCS & Duha
• Administered around 6, 000 Nos. Color Computer Dispensing Counters (CCD) and Retails counters
• Administered a team of size 600 people (under third party license)
• Liaised with technical and enhanced the colour offerings on retails platform by adding new bases for tinting
• Effectively designed basic colour cards by choosing shades in demand at Retail counters for getting edge amongst competitors.

Asian Paints Ltd., Mumbai Sep’04 - Jan’09
Sr. Officer Marketing Support

Highlights:
• Served as a part of the team on corporate website development project and managed& monitored the development of entire website revamp for IBU units
• Liaised and administered all brand revamps for Asia Paints in Nepal
• Carried out all central activity entailing Colour World Software (G-data) and Shade Formulation for IBU Units
• Rendered assistance towards entire IBU Units in designing & developing marketing collaterals
• Interfaced with technical as well as enhanced shade offering in CW Platform and top &bottom line of the all IBU Units.

Shanbhag & Associates where the Sole Traders of Lutz Drum Pump GmbH, Germany, and supplies Drum Pumps, Flow meters, to various industries such as food, paint, Chemicals etc.

Significant Achievements:
• Monitored supply of Pumps and spares from the Principle company.
• Responsible of user training to the clients like Cipla, NOCIL, Kansai Nerolac, etc.
• In-charge of Exhibitions and new vendor development.