Sharmila Senthil Kumar

• Developed comprehensive 2026 budgeting template in Excel for 34 stores, incorporating
projected P&L, Sales forecast, NOI, COGS, overheads, royalties, depreciation, renovation
cost & pre-operating expenses.
• Led daily, weekly/monthly sales reporting, KPI dashboards, variance analysis, financial
metrics & governance across the business, analyzing deep insights, change in
trends/variations & commercial decision support.
• Income statements preparation, P&L analysis vs budget & prior periods with insights on
cost drivers, KPIs, GP, NOI & EBITDA, channel wise sales, SOB percentages, menu
optimization, & 3-5 years strategic planning.
• Feasibility study & evaluations, GL analysis, internal control enhancements, business
review presentations, process automation, channel SOB, ROI & NOI outlook reporting to
parent company -JB Philippines.

SOA, DSO & payments.
• Supervised a team of analysts managing delivery partner commissions, contracts, AR

• Intercompany profit elimination from group profits-PURP for 31K SKUs across global
entities using S/4HANA GVC tool by analysing the transfer prices, standard cost, forex
impact & regional tax obligations.
• Worked on consolidated PPV analysis for intercompany variances >$1M across multiple
global entities.
• Prepared SOPs, KPIs, accruals, PURP calculations, provisions, SOX control documenta􀆟on
including Stock-In-Transit validations, month end closing journals & error logs as per
audit compliances & group timelines.
• Ensured accuracy in transfer pricing updates, GR/IR accruals, inventory provisions, and
audit queries.
• Supported SAP S/4HANA migration through testing, report validations, and workflow
enhancements.

• Prepared weekly demand plans, S&OP updates, and replenishment forecasts for all
brands.
• Managed Purchase orders, logistics coordination, Incoterms, shipping documents, and
customs clearance.
• Optimized freight budgeting, vendor quotations, and shipment scheduling across GCC
markets.
• Coordinated with breweries, shipping lines, warehouses, and distribution partners on
stock issues.
• Maintained product pricing, SKU creation, sales orders, and master data within SAP
MM/SD/PP modules.

• IFRS-compliant MIS reporting covering revenue, COGS, overheads, taxes, royalties,
marketing & provisions.
• Financial statements - preparation, P&L analysis & balance sheet schedule reviews,
month & year-end close, bank & intercompany reconciliations, VAT returns, managing
internal & external yearly audit processes.
• Budgeting (AP) & Strategic planning (3-5 yrs) overheads, assets, depreciation, FOC
agreements, rebates with phasing, accruals, amortizations, rolling forecasts, variance
analysis, channel & brand wise volume charts.
• Financials reporting to Heineken & Emirates, royalty submissions, Asset, P&L, B/S on
quarterly basis.
• Performed SAP-COPA reporting- revenue recognition, R2R/P2P/O2C, SKU performance
tracking, Cash flow, value chain analysis within complex business matric - transfer
pricing, DPLC, Freight, Price to trade, GP margin and new product/project based ad hoc
analysis & interpretations in line with Market & Business dynamics.
• Managed AR- DSO/AP- 3-way matching (IR/GR), rebate calculations, trade agreements,
pricing controls, intercompany cross-charges, reconciliations & SAP GL clearing/open
accounts SOA, VAT, master data (vendor, customer & bank setup), asset register,
disposal & capex reporting & disposal realizations in SAP AA

Assisted in statutory audits, ledger scrutiny, reconciliations, tax filings &
documentation

Managed accounting, AR & AP invoicing, petty cash, payroll support, client
billing, bank reconciliations, payment follow-ups, P&L & B/S preparations.
Processed loan applications, documentation, MIS reports, team co-ordinations &
customer services