sharon Fernandes, Head of Branch | Corporate Sales | UAE Holidays & Events

sharon Fernandes

Head of Branch | Corporate Sales | UAE Holidays & Events

Musafir

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Administration And Commerce
Experience
22 years, 1 Months

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Work Experience

Total years of experience :22 years, 1 Months

Head of Branch | Corporate Sales | UAE Holidays & Events at Musafir
  • United Arab Emirates - Dubai
  • My current job since May 2018

• Managed cross-functional team and collaborated with business development, marketing, and operations
• Implemented marketing & sales strategies which resulted in 12% growth of customer acquisitions with 20% revenue growth
• Launched Dubai Mall Branch, recruited and managed new team of 10 employees; grew office retail revenue by 200% in first nine months (representing 20% of company branch revenue), designed training and peer-mentoring programs for new joiners; reduced onboarding time for new hires by 50%
• Developed major pricing restructure by redirecting focus on consumer willingness to pay instead of product cost; implemented a three-tiered pricing model which increased average sale 35% and margin 18%
• Spearheaded the execution of events & exhibitions for corporates /C-level executives, including venue research, contract negotiation, F&B selection, audiovisual, signage, entertainment, décor, transportation, delegate registration, speaker communications, and sponsorship program fulfillment
• Networked, negotiated, and contracted with vendors/ hotel chains, airlines, tourist attractions, and other destinations to create deals that enhanced profit margins by 20% percent per trip. Managed vendor performance for the contracted duration

Branch & Business Development Manager at AL BADIE GROUP – Dubai, United Arab Emirates
  • United Arab Emirates - Dubai
  • August 2017 to April 2018

• Managed the Branch and the Business Development team by helping to drive corporate Sales engagements with clients and partners.
• Created market position by locating, developing, defining, and closing business relationships.
• Developed highly empathetic client relationships and earned reputation for exceeding service standards and sales goals.
• Prospected for potential clients and converted them into increased business opportunities
• Projected monthly volume, penetrations, and new business acquisitions versus company spend and successfully met objectives yearly
• Built customer acquisition strategy that generated consistent monthly growth of 13% or more on month on basis.

Contracts & Vendor Manager at Etihad Airways
  • United Arab Emirates - Abu Dhabi
  • September 2011 to August 2017

• Negotiated plans and strategies to ensure Etihad's best commercial position and risk mitigation is achieved through sound negotiation and supply agreements and/or contracts.
• Implemented and maintained vendor scorecard program to measure nationwide performance of 48 vendors with an emphasis on Time, Quality, Support and Compliance improving overall performance by 30%.
• Conducted price analysis on all vendor quotes and services to determine most desirable and cost-effective vendors which resulted in savings of approximately 20-50% or more.
• Monitored performance of Tier 1 vendors through established governance structure that included monthly service level, contract change, issue management and financial reviews, as well as quarterly executive meetings to ensure customer expectations were met or exceeded.
• Effectively managed every aspect of designated vendor relationship, including performance management, contracting and invoicing
• Responsible for managing financial investments for vendors including working with finance team on claiming and reconciliation processes

VIP Client Relations Specialist at INTERCONTINENTAL GROUP OF HOTELS
  • United Arab Emirates - Dubai
  • June 2011 to September 2011

• Supported the development of collaborative internal and external relationships by effectively managing and coordinating VIP clients and brand stakeholders to unite strengths in pursuit of a common goal.
• Cultivate relationship with VIP clientele to appreciate their brand loyalty through hosting global and regional experience
• Provide the best brand knowledge, personalized service and VIP experience for top customers
• Strategized long-term business needs and drove customer feedback for process improvements.
• Surpassed sales goals through implementation of effective marketing & sales strategies.

Sales & Product Officer at Emirates Airlines
  • United Arab Emirates - Dubai
  • January 2009 to June 2011

• Maintained positive business and customer relationships in the effort to extend customer lifetime value
• Developed strategies for more effective sales, both individually and as part of a team.
• Drove business development by cultivating strong supplier relationships and executing benefit-oriented sales presentations to prospects.
• Negotiated contracts with supplier to ensure rates are competitive and prepare/design holiday packages for EK guests.
• Maintained relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements

Operations Manager at HUTCHISON WHAMPOA LIMITED
  • India - Mumbai
  • August 2005 to January 2009

• Managed team of 38 individuals and groomed them to provide excellent customer service.
• Established organizational vision and developed strategies to achieve sales and customer service goals.
• Identified performance gaps, developed & implemented action plans to assist agents in meeting or exceeding department SLA’s.
• Addressed agent performance or behavioural issues in line with Effective Performance Management (EPM) policy to ensure agents are meeting requirements.
• Designed performance metrics to provide traceability through organization and advance tactical and strategic business goals.
• Effectively contribute as member of the Contact Centre management team to assist in meeting the company's and client's expectations.

ACHIEVEMENTS IN H3G
• Best Team Awards
• Founder member of the cultural committee
• Energy@3
• Star Awards

Marketing And Business Development Officer at JUST DIAL SERVICES LIMITED
  • India - Mumbai
  • March 2002 to July 2005

• Evaluated client business needs and matched customers to appropriate products and resources.
• Pitched ideas for business development to executive team and gave in-depth presentations to clients using effective public speaking skills.
• Maintained high level of integrity by keeping sensitive client data and corporate information confidential.
• Recruited, trained, and motivated new recruits on Selling Skills, Product Presentation and Customer Service etiquettes.
• Identify new business opportunities - including new markets, growth areas, trends, customers, products and service

Education

Bachelor's degree, Administration And Commerce
  • at University Of Mumbai
  • June 2007

Specialties & Skills

Branch Management
Event Management
Procurement Management
Vendor Management
Business Development
Contact Center Operations
Branch Operations
Sales & Marketing
Client Relationship Management
Procurement & Vendor Management
Project Management

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert

Training and Certifications

Management Training (Training)
Training Institute:
Etihad Airways

Hobbies

  • Reading & Traveling
    • Best Team Awards • Founder member of the cultural committee • Energy@3 • Star Awards • Best Sales Personal Award