Digital Marketing Analyst
H2O Live Fit
Total years of experience :4 years, 5 Months
Responsibilities
* Responsible for end to end digital marketing strategy and brand awareness.
* Created monthly reports on digital strategy and sales with the use of Digital Analytics.
* Worked closely with management to develop new social media strategy, replacing overt
sales pitch with focus on customer engagement.
* Generation of Inbound traffic via Social Channels Facebook, Instagram etc.
* Marketing innovation on Social Media platforms and revenue maximization.
* Competition research, Monitor and Analyze web traffic as well as performance data across
webmaster, keyword tools and search engines.
* Revenue generation by selling online memberships and ad-space to the clients.
Achievements:
* Re-marketing Campaign reduced costs by 45% and Revenue increased by 53% in 3 months.
* Planned, developed and executed an integrated social media strategy, boosted growth of
social media audience by 308%
LTI: ranked number 6 in Indian IT companies.
Responsibilities:
* B2B Re-branding and development of brand awareness by online reputation.
* Communication and co-ordination with Media agency(Saffron) for sourcing of content.
* Developed a strategic plan for Digital Launch of LTI as a brand.
* Conceptualization and implementation of Digital Marketing Plan for launch of new season
on all active platforms.
* Assisted with designing of Billboard and Print media advertisement.
Achievements:
* Received Achiever of month award for successfully delivery of project.
* IPO launch of LTI with Re-branded version 2.0.
Quality Assurance (Insurance Domain)
Client: Guy Carpenter LLC - Reinsurance intermediary & a world leader in providing risk broking services
Responsibilities
* Preparation of Business Requirement Document, Test Plan and Task tracking
* B2B Testing by using SOA Middleware and Salesforce.
* Preparation of Test Plan, TCP(Effort) and Effective contribution in preparation of test
strategy
* Preparation and presentation of Weekly reports, Quality Dashboard, Delivery Dashboard,
Quality Business Report.
* Ensure Minimal or 0% Defect Leakage in production
* Coordination with various client personnel, onshore & offshore for defect resolutions.
* Support UAT team for the successful delivery of project item.
Chumbak - Retail lifestyle brand with 17 stores pan India.
Responsibilities
* Paid Social Media & Analytics, Content-Editing, Apparel Merchandising.
* Responsible for creating engaging multimedia content and outsource this effectively.
* Understanding consumer behavior for brand awareness on social media platforms
through in-store survey across New Delhi stores.
Achievements:
* Generated additional revenue with at-least 35% sales attributed to social media.
