Sharvari Sawant

Brand, Foundation & Collateral
• Established the complete marketing infrastructure from scratch - branding kit, brand guidelines, social media accounts,
MarTech stack (GA4, Search Console, Semrush, HubSpot), and internal documentation - creating a scalable marketing
foundation for a pre-revenue AI startup
• Designed and standardised all client-facing collaterals - demo decks, client proposals, and pitch materials - elevating
brand credibility for enterprise sales conversations with CXO-level decision-makers
• Represented NexusNow.ai at industry events, building brand awareness and credibility in the enterprise AI space
LinkedIn Growth & Content Strategy
• Grew LinkedIn following from 3, 000 to 13, 000+ in under 6 months through a structured thought leadership content
strategy targeting CXOs and senior decision-makers across BFSI, manufacturing, and SaaS
• Managed the full content calendar - ideating, briefing, and publishing LinkedIn posts and long-form content aligned to
ICP pain points, consistently driving high impressions and engagement from target enterprise segments
• Translated complex AI and automation concepts into clear, compelling content - enabling non-technical enterprise
audiences to engage with NexusNows value proposition
International Outreach & Pipeline Generation
• Built and executed multi-market outreach strategies for India, US, UK, and APAC, UAE - identifying audience segments,
creating ICP-specific content, and running personalised campaigns via LinkedIn Sales Navigator
• Generated early-stage pipeline conversations through combined content distribution and direct prospect outreach -
driving measurable CTR from enterprise prospects to discovery calls
• Managed multiple simultaneous workstreams across brand, content, outreach, and events in a fast-paced,
resource-constrained startup environment

IDfy - Indias Leading Identity Verification & Onboarding SaaS
AI - AIO / AEO / GEO
• Pioneered AI Search Optimisation at IDfy - optimised core service and product pages for visibility across Gemini,
ChatGPT, Perplexity, and Google AI Overviews, positioning IDfy as a cited authority in identity verification and
compliance
• Led end-to-end AI visibility strategy for the DPDP (Digital Personal Data Protection) product launch - applied AEO and
GEO frameworks for LLM citation, entity recognition, and featured snippet capture, achieving AI-visible rankings for
competitive compliance keywords ahead of competitors
SEO & Organic Growth
• Scaled organic traffic from 5, 000 to 17, 000 monthly sessions in Year 1 through full-stack SEO: on-page optimisation,
technical fixes, content strategy, and structured link-building
• Achieved Page 1 rankings for high-volume keywords; long-tail blog content and lead magnets drove a 15% increase in
monthly organic leads
• Grew Domain Authority by 10% within 18 months through a targeted link-building programme across authoritative
industry publications
• Improved Core Web Vitals and site health score by 15%, reducing bounce rates by 20% and increasing mobile traffic by
25%
• Executed local SEO strategy across Google My Business, Gartner Capterra, G2, and Wikipedia to capture high-intent
search demand across India and APAC
Performance Marketing & CRM Automation
• Planned and managed paid campaigns on Google Ads and LinkedIn Campaign Manager for brand awareness and lead
generation; continuously A/B tested landing pages, ad copy, and CTAs to improve CTR and reduce cost-per-lead
• Built HubSpot CRM workflows - lead scoring models, audience segmentation, lifecycle automation, and deduplication -
resulting in a 10% uplift in qualified leads and improved pipeline visibility for the sales team
• Developed trigger-based email drip campaigns in Customer.io; A/B tested subject lines, content formats, and designs to
continuously improve open and conversion rates
• Monitored and reported on KPIs via GA4 and Semrush dashboards - delivering regular performance insights to leadership
and informing strategy adjustments

Adappt Intelligence - Sensor-Based Workspace Management
• Increased website traffic by 80% by leading migration from a static brochure site to an interactive WordPress website -
converting it into a lead-generating digital asset
• Created B2B email campaigns, social media content, and sales collateral supporting enterprise client meetings and lead
generation
• Managed paid advertising across Google, Facebook, and LinkedIn - optimising for reach and qualified traffic within set
budgets