Senior Manager, SEO
Cactus Communications
مجموع سنوات الخبرة :7 years, 6 أشهر
• Leading SEO team at Cactus Communications with single point ownership of organic channel in the organization.
• Handling SEO channel for 10+ websites (all brands under Cactus Communications).
• Responsible for driving growth by strategy, planning & end to end execution of the following websites simultaneously - Editage (Japan, Korea, China & ROW (rest of the world), Researcher.Life (Pubsure, Upskill, Discovery, Voice, R Life), Impact Science, Cactus Life Sciences, Kolabtree & more.
• Responsible for scaling up downloads for the R Discovery App by ASO (App Store Optimization)
• Responsible for growth hacking by regular competitor and content audits.
• Regular activities include content audits, technical audits, keyword research, on-page and off-page SEO, report standardization & more.
• Co-ordinating with 40+ internal stakeholders from website, product, content writers to the tech team for end to end implementation of ideas.
• Responsible for regular updates and interactions with top management for organic channel performance and RCA (root cause analysis) for drops.
• Leading and managing a team of 5 for the planning and execution of 23 campaigns over 10 months.
• Some notable clients include Motilal Oswal, Persistent Systems, Apollo 24|7, Reliance Smart Money, Remit2India, Go Digit Insurance, LIDO Learning, Meesho and more.
• Led SEO campaigns for the launch of Apollo 24|7, LIDO Learning, Bounce Inc India & Motilal Oswal new website (in progress) in the digital space.
• Notable App store optimization campaigns include MO Trader & MO Investor, Meesho App and Apollo 24|7 App.
• Active contributor in business development and new campaign acquisition and developed digital approach for 27 websites/brands over 10 months.
• Handled the in-house SEO campaign for Ethinos website.
• Responsible for standardization of data reports for clients and Google analytics benchmarking.
• Well versed with tools like Google Analytics, Google Webmaster (search console), Play Console, SimilarWeb, GTMetrix, Ahrefs, Screaming Frog, Crazy Egg Heatmap Analysis, Keyword Planner (Google ads), Moz and more.
• Responsible for in-depth data analysis and developing digital strategies to improve keyword ranks and organic search presence.
• Responsible for improvement in customer engagement metrics and important ranking factors like page speed and mobile usability.
• Focused approach towards increasing conversions and app downloads/installs.
• Expertise in end to end website migration process.
• Involvement in talent acquisition (conducting interviews) and delivering growth hacking sessions for development of fellow employees within the organization.
• Extensive work on retail broking and insurance sector domains.
• Developing, strategizing, and executing of online SEO campaigns.
• Responsible for SEO campaigns and marketing strategy execution on clients like Axis Direct (Axis Securities), and Bajaj Finserv Markets.
• Launched Bajaj Finserv Markets (Bajaj Finserv Direct) into the digital space as a re-seller of Bajaj Allianz Insurance Products.
• Handled the entire Axis Direct campaign as a solo campaign.
• Involvement in business development pitches for SEO campaigns.
• Responsible for automation of processes and creating templates for key reports.
• Keeping a close track on timelines and consumer funnel conversion.
• Tracking and reporting key digital domain metrics on Google Analytics and Adobe Analytics.
• Creating content calendars and deriving key insights from consumer buying patterns and events.
• Responsible for ideation & creation of new online product pages and supporting pages.
• Active involvement in link building for retail broking and insurance industry domains.
• Promoting team spirit and going out of the way to help peers on varied SEO campaigns.
Master in Management Studies Focused in Marketing
