Shaune Akthar

• Directed 50+ commercial shoots for major brands including Bajaj, Lulu, GIVAJewellery, TVS,
and Dalmia Cement, my G, life style
• Achieved 35% average campaign ROI increase through AI-driven creative optimization and
data-informed content strategies
• Managed cross-functional creative teams of 8 to 12 members across video production, , and
influencer marketing
• Developed full-funnel content strategies generating 10 million+ video views across digital
platforms
• Pioneered AI-integrated scriptwriting workflows reducing content production time by 40%
• Conceptualized viral social campaign for GIVAJewellery driving 250% engagement increase
• Produced premium brand video contentfor Bajaj automotive launches across GCC markets
• Collaborated with UAE-based clients on culturally relevant contentfor Middle East audiences

Architected comprehensive digital growth strategytransforming startup into market-leading
delivery platform through innovative content and retention programs.
• Scaled user base from 0 to 100, 000+ through multi-platform content strategy and targeted
campaigns
• Directed all brand video content and scriptwriting for 200+ marketing assets
• Reduced customer acquisition costs by 40% while increasing lifetime value by 25%
• Built content production pipeline across Instagram, YouTube, Facebook, and WhatsApp
• Implemented analytics framework using Google Analytics 4 enabling real-time campaign
optimization Established brand visual identity
◦ Created content template system improving production 60%