Corporate Sales and Marketing Manager
MeMark
Total years of experience :19 years, 8 Months
Maintain rolling monthly sales plan, forecasting for the current & potential accounts.
• Generate new clients across UAE under different sectors for example (corporates, Hotels, F&B and
manage all inquiries with all departments.
• Tracking sales goals and reporting results as necessary.
• Market research and analysis to direct marketing strategy and planning.
• Handling production of all promotional materials and marketing for company clients.
• Providing regular communication between the client and team, to provide strong team
representation and set proper client expectations.
• Formulating and managing marketing strategy ( Long/short term ), Planning and managing the
execution of the annual marketing plans (ATL, BTL, digital and social media )
• Marketing campaign management; (Planning, budgeting, executing, performance analysis and ROI
measurement).
• Vendor’s relationship management; (Advertising/ branding agencies, social / digital agencies, digital
printing, mobile ads agencies, ATL & BTL)
Daily phone calls and merchants visits to source new partners under four different pillows (hotels,
life style, retail and restaurants across Levant and KSA and Egypt and North Africa.
• Develop and maintain a good working relationship with client in a day-to-day basis.
• Manage Account Executive resources where required to assist with client deliverables.
• Manage all internal department briefing and amends process ensuring reliable, consistent and
accurate briefs are completed.
• Development, implementation and management of premium partnership programmes and
supporting ATL and BTL marketing campaigns on behalf of key clients in the Middle East markets.
• Project Management for various rewards, benefits and partnership programmes and projects across
the MENA region including IHG group, Visa Middle East (Premium and Commercial), Samba Bank
KSA, OSN Television Network, ADMC (Abu Dhabi Media Company) and numerous leading financial
and travel brands.
• Investigate and proactively source new partner opportunities against client brief and to build the
network of partners.
• Manage the relationships of the 3rd parties -regular management/training and review when
required
Maintain rolling monthly plan, forecasting and travel plan as a startup plan across all the Middle
East potential customers.
• Manage portfolio of 3M/$ sales across MENA region.
• Discuss and manage existing customer requirements through regular contact within all MENA
region.
• Negotiate pricing within agreed limits and coordinate quotes with HL sales support
• Monitor order delivery and take pro-active action on any supply issues
• Develop new customer in line with agreed annual objectives
• Build sales of new products in line with agreed annual objectives
• Provide timely and accurate weekly activity summary to Country manager
Loyalty Inc is a fast growing company with operations across the MENAT region, with exhaustive experience in banking, retail and FMCG. Responsibilities included;
•Re-launched and managed the sales volumes of Motorola mobile device division in Alexandria.
•Regular training and product knowledge sessions to front liners. This built and improved knowledge base, resulting in a positive impact on sales skills and ultimately volume growth
•Managing the distribution channels to ensure healthy channel inventories, good product ice stability at POS
•Acting as a one-point contact for National Sales Manager in all sell-out and sell-in related issues
•Ensuring high Motorola share of recommendation and competitive shopper experience at POS by implementing retail management activities through field sales force
•Managed and successfully provided on-the-job retailer solutions to improve their after sales services
•Introduced and managed a Motorola incentive program (Moto-reward) to motivate front liners
•Increased the distribution and penetration of Motorola devices by gaining new channels which had previously been selling competitive products. Was able to make Motorola become the new flagship brand for their store branding
is a Kuwaiti Closed Shareholding Company established in July 2003 as the corporate holding for Waseet and all of its subsidiaries. Al Waseet are the Number One Classified Ad web portal in the region is updated by Waseet and Waseela the free weekly classified publication, with 39 editions in 36 cities in 13 countries. Responsibilities included;
•Responsible for the sales of advertising space with focus on the real estate and automotive industries
•Compiled period contact and flash reports
•Implemented regional sales and marketing to achieve annual volumes and profit targets
•Negotiated and agreed customer trading terms including number of credit days and pursued receivables
•Increased sales by 32% in 2005 vs. same period PY
Retail Key Accounts
•Partnership Marketing
•B2B, B2C2B Sales
•Brand Management
•Business Development
•Client Servicing
•CRM