sheetal gairola, SENIOR BUYING MANAGER

sheetal gairola

SENIOR BUYING MANAGER

Vishal Mega Mart

Location
India - Delhi
Education
Diploma, retail management
Experience
14 years, 5 Months

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Work Experience

Total years of experience :14 years, 5 Months

SENIOR BUYING MANAGER at Vishal Mega Mart
  • India - Gurgaon
  • My current job since June 2018

• Identified the right target customer and the correct range mix to achieve the targets.
• Leading buying, merchandising and sourcing functions.
• Cost Negotiations and closure with the vendor base to achieve the target margins.
• Being a small core team, also involved in various cross functions, like Fixtures Planning, Visual Merchandising and Product Training for front end.
• Complete Product Lifecycle Management right from development to availability on the stores to display guidelines, sales and liquidation.
• Frequent market and store visits for customer response, competition mapping and Product gap analysis.
• Team building and management to instill independence and passion towards the brands handled

Deputy Manager Buying/ Merchandising. at Shoppers Stop
  • India - Mumbai
  • June 2015 to June 2018

• Range building and product strategy for the category of men’s wear business.
• Achievement of top line and bottom line within the category.
• To accurately phase sales, stock, margin, markdown and intake plans and projections for the brand by week.
• Ensuring that availability is maintained throughout the product's life and that re-buys and cancellations are actioned in a timely manner.
• To determine the footage requirement for the department for each grade of stores so that the optimum range can displayed while delivering the planned returns per square foot.
• Handling accounts like Allen Solly, Blackberry, Arrow, Park Avenue, Raymond’s, Being Human, Jack & Jones and many more.

Accessories Buyer at Land Mark Group Dubai
  • United Arab Emirates - Dubai
  • April 2014 to June 2015

• Sourcing from different foreign markets like- China, US, Hong Kong.
• Range development and trend analysis through market international market visits.
• Developing the procurement strategy.
• Negotiating commercial contract arrangements with suppliers.
• Negotiating prices, quantities and delivery time-scales.
• Selecting a range of products to sell in retail outlets.
• Ensuring that products are delivered on time.
• Searching the market for opportunistic purchases.
• Taking into account customer demand, price, quality and availability before making a decision.
• Buying from designers and brand owners all over the world.
• Analyzing consumer buying patterns and predicting future trends.
• Writing up accurate buying reports.
• Fulfilling to any changes in customer demand.
• Reviewing pricing and promotional strategies.

Buyer footwear and Accessories at Via Romnaa Fashions India Pvt. Ltd.
  • India - Mumbai
  • April 2011 to March 2014

• Product Management - Season wise product planning, range development as per the market trend & budgets allocated
• Ensuring budgets / targets are realistic and sufficient product is procured at a realistic retail price to maximize profit
• Effectively planning sales stocks and gross profit margin, range building and
• procuring a suitable range of product
• Constantly reviewing the supplier base
• Regularly reviewing the competition
• Regularly visiting suppliers to agree styling structure, leather, etc. of all products
• Instigate or support in-store promotions
• Arranging and presenting relevant ranges of products as and when required
• Conducting store visits to review product and store layout and to facilitate improvement in both
• Actively involved in product knowledge training for store staff as and when required
• Ensuring that relevant action is taken to clear slow moving merchandise and repeat contracts are placed for fast moving lines

Retail Buyer at Damilano India Pvt. Ltd.
  • India - Gurgaon
  • November 2009 to January 2011

• Range planning and development.
• Trend analysis.
• Utilize the buying plan in the most efficient way and ensure optimum and best product build up in catalogue.
• Stock management, with timely refill execution and reacting to changes in demand and logistics.
• Costing of the Product and Price analysis as per market requirement.
• Planning mark downs on slow movers
• Fast & Slow Seller Analysis & weekly Replenishment
• Allocation and replenishment of Merchandise

Education

Diploma, retail management
  • at footwear designing and development institute
  • April 2010

Specialties & Skills

Range Building
Merchandising Planning
Planning
Retail Buying
Microsoft Excel

Languages

English
Expert

Training and Certifications

pgdbm (Certificate)