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shefeer SUBAIR, Offline & Online Design Lead

shefeer SUBAIR

Offline & Online Design Lead·Anker Innovations MEA

United Arab Emirates

Bachelor's degree, Graphic Design

Work experience

Total years of experience: 16 years, 5 months

Offline & Online Design Lead

January 2024 - Present

Anker Innovations MEA

Dubai, United Arab Emirates

January 2024 - Present

• Lead visual strategy across 4 global brands covering e-commerce, retail, and digital platforms
• Manage and optimize 1, 000+ Amazon & Noon listings, improving conversion by 20%+
• Drive multilingual (Arabic/English) localization across packaging, POSM, and campaigns
• Implement AI workflows → 10x faster ideation & 80% error reduction
• Collaborate with marketing, product, and supply chain teams across MEA
• Produce motion content for social platforms (Instagram, TikTok, YouTube)
Company industry:
Consumer Electronics

App Content Designer & Digital Transformation Lead

January 2017 - January 2024

Axiom Telecom

Dubai, United Arab Emirates

January 2017 - January 2024

• Led design strategy for Hyke B2B platform (6, 000+ users, 500K+ transactions)
• Created high-performing UI banners, campaigns, and gamification visuals
• Delivered multilingual campaigns for global brands (Samsung, Huawei, Nokia, etc.)
• Managed full POSM and retail design systems across UAE & KSA
• Built scalable design systems improving efficiency and consistency
• Awarded CEO Recognition (2021)
Company industry:
Telecommunications

Graphic Designer

January 2012 - January 2017

BDB BuyDoBuy Advertising LLC

Dubai, United Arab Emirates

January 2012 - January 2017

• Delivered integrated campaigns for premium clients including automotive & FMCG
• Achieved +60% brand visibility and +70% consumer trust growth
• Developed brand identities, guidelines, and retail campaign assets
Company industry:
Advertising

Print Designer & Production Incharge

January 2010 - January 2012

Tricon Advertising

Dubai, United Arab Emirates

January 2010 - January 2012

• Managed print production, large-format design, and quality control
• Coordinated vendors and ensured on-time, high-quality delivery
Company industry:
Advertising

Education

Icon e-School

December 2008

December 2008

Bachelor's degree, Graphic Design

India

(Centre for Development of Imaging Technology), Under Kerala Government

January 2008

January 2008

Diploma, IT Engineering

India

Skills

ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
BRAND IDENTITY
Intermediate
BRAND IDENTITY
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
PACKAGING DESIGN
Intermediate
PACKAGING DESIGN
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
VISUAL DESIGN
Intermediate
VISUAL DESIGN
Intermediate
WEB DESIGN
Intermediate
WEB DESIGN
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
AMAZON MARKETPLACE
Intermediate
AMAZON MARKETPLACE
Intermediate
BRAND IDENTITY
Intermediate
BRAND IDENTITY
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
EDITING
Intermediate
EDITING
Intermediate
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
PACKAGING DESIGN
Intermediate
PACKAGING DESIGN
Intermediate
VISUAL DESIGN
Intermediate
VISUAL DESIGN
Intermediate
WEB DESIGN
Intermediate
WEB DESIGN
Intermediate

Languages

English

Expert

Arabic

Expert

Malayalam

Native Speaker

Hindi

Native Speaker

Hobbies and interests

Music