Marketing Specialist
Sendan International Co. Ltd.
Total years of experience :18 years, 4 Months
Job Overview:
Marketing Type: B2B Marketing
Scope of Business: Staffing Services to EPC companies
Company’s Web: www.sendan.com.sa
Job Overview:
Main activities involving managing functions of Marketing, Market research, price setting, competitor analysis, Business Development, Servicing high profile clients leading in petrochemical plant construction industry.
Other activities mainly involves functions like supplier management, Price Negotiation & heading all activities of the division
Work environment: Team working at fast paced competitive environment in construction industry, meeting business targets. Diverse cultures and extensive travelling.
Mainstream Activities:
• Research and analyse variety of marketing information, including market trends, pricing
schedules, competitor offerings, product specifications, and demographic data.
• Sharing research findings with marketing team and setting marketing goals
• Developing different marketing strategies by carefully studying all market forces
• Designing mix of services with a unique preposition to achieve competitive edge in the market
• Conducting market research on upcoming construction projects to identify potential clients
• Establishing and nurturing relationships with clients
• Preparing proposals, negotiations, expectation setting and commercial agreements
• Supervising Marketing Team in their day to day activities in order to achieve business targets.
• Preparing yearly budgets and business plan for the division and reporting progress to CEO on
monthly and quarterly basis.
• Monitoring progress in line with Business scorecard, tracking trends and bringing improvements at
all levels and reporting same formally to CEO on monthly basis.
Job Overview
Marketing Type: Consumer Marketing
Scope of Business: Sales of Cooking Oil, Vanaspati & Soap to consumers
Company’s Web: www.shamaghee.com
Job Overview
Job role involved preparing Marketing plan, Annual Marketing budgets and executing planned promotional activities. Overall job encompassed Managing ATL & BTL activities.
In addition performed Business Development activities, Merchandising, Supply chain management, maintained strong distribution channel to ensure availability of all products in all regions. Had opportunity to lead campaigns like new product launch and product packaging and Branding. Handled team of 15 Sales & Marketing executives throughout the region chasing their regional sales targets.
Work environment: Multi- tasking and Creativity were main demanding attributes as a job requirement. Extensive travelling and dealing across cultures.
Mainstream Activities:
• Carrying out Market research in order to analyse market trends, pricing strategies and competitor.
• Promoting products of the company through various media platforms.
• Designing advertisement campaigns based on research findings
• Negotiating and establishing contracts with Advertising agencies for ATL & BTL Activities.
• Prepare, distribute, and ensure publication of press releases in all targeted geographic areas.
• Design yearly Marketing Calendar for seasonal campaigns and events.
• Proposing and executing sales promotion schemes in seasons to grab market share
• Heading a creative team to formulate in-house designs for advertisements & merchandise
• Practice Ownership of all product designs including new product launch campaigns
• Attend company sponsored community, marketing, and recruiting events, trade shows, and public
outreach programs.
