Shehryar Zafar

 Managed value added mobile services generating 41% of portfolio revenue, annual contribution of $ 33 Million (2013).
 Portfolio included
• Music services
• Utility services
• Infotainment services
• IVR services
• Mobile Health services & Mobile Advertising services
 Product management included pricing and proposition management, product development, vendor management, customer life cycle management and customer experience management.
 Developed product portfolio strategy and go to market plans optimised for cost, revenue, resource management and profit for the year 2012, 2013 and 2014.
 Spearheaded cross-functional initiatives with internal and external technical partners to achieve allocated commercial targets by producing new and innovative products to increase portfolio revenue and reducing service delivery cost.
 Achieved product KPIs and commercial targets, quality standards and customer satisfaction goals by conducting competitor analysis, sales channel analysis and customer insights analysis.
 Developed sales channel commission structure and incentive schemes for achieving desired commercial goals.
 Managed vendor negotiations, Legal agreements and payments to business partners.
 Conducted product analysis on Business intelligence tools like micro strategy and created management reports and presentations on daily, weekly, monthly and yearly basis.

Selected achievements

 Increased portfolio revenue by 30% over a period of 25 months by developing and launching acquisition, retention, upsell/cross sell campaigns across the product portfolio for new and existing B2C and B2B customers.
 Reduced portfolio cost by $11 Million (annual) by developing an in-house charging platform.
 Successfully developed and launched 5 new services and revenue streams.
 Lead development of new corporate Website content for Value added services after corporate re-branding.
 Standardised on-line experience for all VAS services to ensure a uniform customer experience.
 Developed and launched Caller Ring Back Tones Self-Service Web page for tone downloads and service subscription management.
 Developed Caller Ring Back tones Facebook page and Mobile application for increasing service adoption and customer satisfaction.
 Increased downloads of Caller Ring Back Tones by 100% through analysis of customer experience and revamping of existing product features to give customer convenience in downloading through a copy feature where they could copy other subscribers’ Ring Back Tones.
 Increased Caller Ring Back Tones new subscriptions by 125% using out bound dialer, targeting new customer who were not tech savvy and could not interact with the service through IVR or SMS.

 Managed mobile data services generating 27% of value added services portfolio revenue, annual contribution of $ 8.7 Million (2011).
 Portfolio included
• Mobile Data tariffs plans for prepaid and postpaid segments
• Mobile Broadband Data plans (3G and 4G)
• All mobile internet products such as Mobile TV, video call etc.
• Machine to Machine (Internet of things)
 Product management included pricing of mobile data tariffs plans for prepaid and postpaid segments, product development, customer life cycle management and customer experience management.
 Developed product portfolio strategy & go to market plans optimised for cost, revenue, resource management and profit for the year 2010, 2011 and 2012.
 Managed internal and external technical partners for service development and delivery to increase data services portfolio revenue and ensured achievement of product KPIs and commercial targets, quality standards and customer satisfaction goals.
 Conducted product analysis, competitor analysis, sales channels analysis and customer insights analysis using business intelligence tools (Business Objects) and created reports and presentations for senior management on weekly and monthly basis.
 Developed business cases and presentations for new products for senior management (CMO and CEO) approval.

Selected achievements

 Increased data revenue by 80% through development of Industry first Data tariff plans.
 Developed complete 3G and 4G mobile broadband launch Strategy including product development, tariff development and launch plan.
 Developed Pakistan’s first Daily internet bundle by identifying a new segment in the market which needed time based data packages.
 Developed Pakistan’s first late night data bundle to increase usage in off peak hours for optimization of data traffic
 Developed project plans for Pakistan’s first multi brand experience zone at Zong customer service centers

 Identified and targeted potential corporate customers for enterprise solutions including postpaid tariff plans, closed user group services, promotion/polling campaign management solutions, end-to-end telemetry and hosted services and location based information services.
 Conducted product analysis, competitor analysis, sales channels reviews and customer insights analysis and created management reports and presentations.
 Ensured that sales targets were achieved by working closely with product and promotion teams for timely campaigns and creation of discount offer for new and existing customers to ensure new customer acquisition and existing customer retention.


Selected achievements

 Achieved sales target (monthly average 122%)
 Developed processes for customer services module for business consumers

 Responsible for all aspects of project management.
 Preparation of Field Engineering Execution plans, Identifying planning issues, ensure the timely completion of projects, ensure the interfaces with the construction team and make strategic decisions on site)
 Collect, compile, complement and analyse the feedback on site (quantities follow up, design enhancements, subcontractor's engineering performance)

Selected achievements
 Successfully completed the construction of NESCOM Headquarters (project worth $ 5.2 million). 2005
 Successfully completed the construction of NESCOM Hospital and Burn Center (project worth $ 4.2 million). 2002
 Successfully completed the construction of National Development Complex (NDC) Headquarters (project worth $ 5 million). 2001