شريف أنيس

Main Duties:
• Responsible for managing all Commercial departments (SALES - MARKETING - Export - Logistics) for our Products lines (Snacks - Peanuts - Confectionery - Chocolates - Nuts).
• Marketing Department: Setting Marketing plan and follow up the implementation, Digital Marketing, Trade Marketing Activities, Branding & Communication, Exhibitions, Products Development in the pipeline, Products Designs & Packages.
• Sales Department: Setting - Implement - Follow up Sales plan, Market Development, Sales Expansions Horizontal & Vertical, Develop Sales Channels, Setting all sales strategies in terms of Sales - Discount - Credits - Returns - Loyalty programs, Build & Mange Sales Structure & Team.
• Logistics & Fleets Departments: Team Management and responsible for setting Sales vehicles expansion and calculate the P & L for every vehicles to boost the profitability.
• Identify & organize Exhibitions inside and outside Egypt (Gulf Foods (Dubai) - Food Africa (Egypt).

Main Duties:
Responsible for all DISTRIBUTION sector (Modern Trade - Traditional Trade - Wholesales -
HORECA - Food Services - Export -...Etc.).
- Setting, implementing and follow up Marketing plan & Annual Budget over the year.
- Setting pricing strategy & rebates waves for all sales channels (Retail, Modern Trade, HORECA,
Distributors & Export).
- Setting all commercial polices in terms of Sales, pricing & rebates policies, credit condition, sales
returns policies, Samples Quantities.
- Launching Saadeddin products and new brand (Crumbly) in the KSA market (Bakeries - Frozen Sweets - Chocolates - Nuts - Coffee - Arabic Sweets), and responsible for expand companys range (products) to meet markets needs.
- Setting a detailed annual Sales plan for all sales channels & follow up its implementation.
- Responsible for all Marketing functions (Branding & Communication, Trade Marketing, Digital
Marketing, Market Research & Analysis).
- Conduct all market research before launch a new products in the KSA market that based on studying
customer profile, buying habits, focus groups, etc.
- Review, follow up & utilize all Modern trade customer’s contracts in terms of rebates, marketing
activities, target slabs, .etc.).
- Create marketing campaigns and measure the performance, Responsibility for the P&L of the categories.
- Identify, attend & organize Exhibitions inside and outside KSA (Gulf Foods (Dubai) - Saudi Expo
(KSA) - Food Africa (Egypt).

Main Duties:
• Setting, developing and implementing the organization Commercial strategies to achieve the organizations short and long-term goals and strategy.
• Setting, implementing and follow up Marketing & Sales plan & Annual Budget over the year.
• Setting pricing strategy & rebates waves for all sales channels.
• Handling the Digital Marketing on all major platforms.
• Responsible for all Marketing functions (Branding & Communication, Trade Marketing, Digital Marketing, Market Research & Analysis).
• Review, follow up & utilize all Modern trade customers contracts in terms of rebates, marketing activities, target slabs, .etc.).
• Responsible for importing new brands and bring them to the Egyptian market.

Title: Commercial Director (Nov 2016 - Apr 2019)
Title: Marketing Manager (Mar 2015 - Oct 2016)

Main Duties:
- Responsible for managing all Commercial departments (SALES - MARKETING - LOGISITICS - WAREHOUSES).

- During four years, the company achieved 500% growth rate of sales volume with 900% growing in
sales value

Commercial Tasks:
- Setting, developing and implementing the organization Commercial strategies to achieve the organizations short and long-term goals and strategy.
- Responsible for expand companys range (products) to meet markets needs.
- Setting, implementing and follow up Marketing plan & divide the annual budget over the year.
- Setting a detailed annual Sales plan & follow up its implementation.
- Support the CEO in identifying potential markets and profitable opportunities to grow the business.

Product - MARKETING:
- Innovative Concepts derived from market trends & consumer requirements to maximize business size.
- Follow up with (R&D Dept.) to provide very innovative products in the market.
- Communicate with advertising agency & printers to follow up all products designs & packaging materials.
- Conduct market research before produce new products to access Company’s opportunity in the market.
- Conduct periodic market research to study customer’s profile, preferences, insights and buying habits.
- Driving performance through Retail Audit Analysis that based on Distribution / Visibility / Price / Stocking & Promotions. Re-launches & launches Achievements:
- Re-launched SONBOLAH Rice brand 1kg & 5kg in the Egyptian market.
- Launched RICEPLUS 900gm, SAMA RICE 1kg, SONBOLAH BASMATI 500gm, SONBOLAH TOMOTO PASTE (SALSA) 360gm in the market and planned to launch new brands in the pipeline.

Pricing - MARKETING:
- Setting pricing strategy & rebates waves for all sales channels (Retail, Modern Trade & LGs, Distributors & Wholesale).
- Monitoring Market Prices & Promotions/Competitors on SKUs to be analyzing and reporting to the Top Management.

Promotions - MARKETING:
- Setting, implementing and follow up all BTL Activities (In Store Promotions).
- Responsible for all Sales Promotion (Price less, customer’s magazines, rent gondolas, sign ads…etc.)
- Handling the Digital Marketing Profiles on all major platforms (Facebook, LinkedIN & website…etc.)
- Communicate with advertising agency to follow up all marketing materials (POSM) including (Company’s profile, Brochures, Flyers, Posters, Danglers, Give-away/ promotional gifts…etc.)
- Responsible for the Marketing spend monthly report for As-Sonbolah & showing its impact on sales volume.
- Attend Exhibitions and analyze its impact on sales volume.

Distribution - MARKETING:
- Setting Sales strategy, pricing & rebates policies, credit condition, sales returns policies for all sales sectors.
- Planning with Sales Director our expansion in all sales channels inside Cairo & outside Cairo (Alexandria, Delta, Upper Egypt & Suez Canal zones).
- Attend all Key account customers meeting for setting new contracts or Re-new the contracts.

Main Duties:
- Participate in setting, implementing and follow up marketing plan & divide the annual budget for every month over the year.
- Attending monthly pricing community and participate in setting pricing strategy.
- Conduct market visits frequently.
- Coordinating on a daily basis with Sales department to monitor SKUs performance for all distribution sectors (Distributers - Key Account - Catering - Retail).

Marketing Communication & Branding
- Participate in developing, implementing and follow up all ATL & BTL Activities.
- Communicate with advertising agency to follow up all marketing materials (POSM) including (Company’s profile, Brochures, Flyers, Posters, Danglers, Give-away/ promotional gifts…etc)
- Attend Exhibitions and analyze its impact on sales volume.
- Arrange with PR Department to organize all events concern Al-Watania Group.
- Analyze Call Center reports. ATL Campaigns Achievements: Participate in Three TV Campaigns, Five Radio Campaigns & Two Outdoor Campaigns.

Trade Marketing
- Driving performance through Retail Audit Analysis that based on Distribution / Visibility / Price / Stocking & Promotions.
- Responsible for all Sales Promotion concern (Key Accounts, Distributers, and Consumers).
- Identify, select & supervise all Testing campaigns and analyze their impacts on sales volume.
- Manage merchandisers to handle company products display in the stores and follow up stocks to insure the availability.
- Responsible for the Marketing spend monthly report for Al-Watania and showing its impact on sales volume.
- Enhance sales team Skills by conducting trainings on the job and class room training.

Marketing Research & Analysis
- Communicate with Nielsen Company (Market Research Company) & Applied with Nielsen Advisor to issue all reports concerning SKUs performance & Al-Watania Situation monthly & annually in different channels & different geographical areas.
- Conduct market research before produce new products, these researches includes (sales trends, players performance and their market shares in different geographical areas, products features, prices, promotions & distributions channels).
- Conduct periodic market research to study the customer profile, preferences, insights and buying habits.
- Conduct market research to study the effectiveness of the media campaigns.
- Monitoring Market Prices & Promotions/Competitors on SKUs to be analyzing and reporting to the Top Management & Marketing Manager.

Sales Supervisor - Foods, Personal & Home Care (LG Channel)
Sales Order Taker - Personal Care (Pharmacies Channel)
Sales Representative - Foods & Home Care (Retail Channel)

Main Duties:
- Responsible for Key-Retail customers (Biggest Customers in Retail).
- Responsible for foods, Home & Personal care categories achievement.
- Sell company products to the customers to achieve monthly target.
- Communicate with merchandisers to handle company products display in the stores and follow up stocks to insure the availability.
- Follow up the customer’s debt (Cash & Credit payments) in the market.