Shelly Arora

• Responsibility for all areas of Marketing, including brand campaigns, customer experience, media relations, ATL/BTL promotions, digital marketing

• Team Size: 3 Direct Reportees (Manager- ATL, BTL, Digital):, 25 Indirect Reportees - Regional Sales Heads

Job Objectives:

• Developing a marketing plan that delivers revenue and profit goals (short, mid and long term)
• Enhance team spirit; stimulate innovation and Consumer Centricity throughout the department and across the organization
• Bring in industry expertise, wherever essential, to improve present and future performance.
• Launch innovative marketing campaigns:
• Print/ Radio campaigns
• Consumer centric offers- EMI offers, Exchange offer, Student offer (launched many more successful campaigns)
• SEO Digital campaigns
• Innovative POSM at retail shops
• Retail Fixtures program
• Mall activations