Shereen Agina

 Planning, developing and implementing PR strategies.
 Liaising with and answering enquiries from media, individuals and other.
 Maintain effective working relationships with local and municipal government officials and media
representatives.
 Prepare and publish newsletters and other company literature.
 organizing promotional events such as press conferences, open days, exhibitions, tours and visits
 Researching, writing and distributing press releases to targeted media.
 Maintain database of selected reporters and publications; develop strategy for increasing media coverage in
specific trade and vertical market publications.
 Collating and analyzing media coverage.
 Prepare quarterly coverage report of external media for inclusion in the report to the Board of Directors.
 Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
 Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional
videos, photographs, films and multimedia programmers.
 Organizing events including press conferences, exhibitions, open days and press tours.
 Maintaining and updating information on the organization’s website.
 Managing the PR aspect of a potential crisis situation.
 Draft speeches for company executives, and arrange interviews.
 Developed and implemented successful media relations programs to local and national news organizations.
 Work with specified vendors to ensure monitoring and reporting of company-related news and information
and manage content posted on company intranet, and websites.